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No, you’re not crazy, your hair really is thinning.
It’s not just age. It’s the hormonal shifts of adulthood, motherhood, perimenopause, menopause — and your hair is just the first to notice.
Continue reading to find out what's actually happening beneath your scalp.
Published July 22nd, 2025
By Anna Berg, Frøya Hair Expert
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"Frøya is the #1 skincare trend of 2024"
"In an industry, dominated by synthethics, Frøya is revolutionizing skincare."
"Frøya has created a new standard with pure, natural ingredients"
"The brand is taking off in US"
"Clinical studies demonstrate the effectiveness of Frøya"
"It wasn’t just a few extra strands. My hair felt thinner, drier, and… different."
After a stressful period at work, juggling the kids, and barely sleeping, I started noticing changes.
My hair felt thinner. My ponytail looked smaller.
Even my scalp was dry and itchy, like it had just given up.
I knew something wasn’t right.
"At first, I blamed my genetics for my hair changes.
Then, I thought, maybe I wasn’t eating enough protein.
I even wondered…am I just old now?"
- Anna B.
💬 If this sounds familiar... you're not alone.
Turns out, it wasn’t just diet, or age.
After talking to a dermatologist and a trichologist (yes, that’s a real thing), I found out the truth:
It was hormonal shifts. The changes that happen as we go through stressful life phases, like early adulthood, motherhood, perimenopause, and beyond.
➡️ Keep reading to learn how women everywhere are restoring their hair with one simple system.
What Happens to Your Hair During Adulthood, Motherhood, Perimenopause, and Beyond
When hormones like estrogen and progesterone start to decline, your body enters a new chapter – and your hair often feels it first.
📉 Here’s what’s happening beneath your scalp:
Hair follicles shrink (miniaturization). Lower estrogen levels cause hair follicles to miniaturize, producing finer, weaker hair strands and increasing telogen (shedding) rates.
Sebum production decreases. Lower oil production leaves your scalp tight and irritated, which isn’t a healthy environment for hair to grow.
The growth cycle shortens. Hair enters the “resting” (telogen) phase sooner, so it stops growing earlier and sheds sooner, leading to less consistent hair growth over time.
Inflammation increases. Hormonal shifts cause scalp redness, irritation, and flaking, which can make shedding worse.
🧪 Studies show that up to 70% of women experience noticeable hair thinning during stressful phases, yet most never get a real explanation from their doctor or stylist.
Support Your Scalp Through Hormonal Shifts
From left to right, here’s what happens as hair thinning progresses:
1️⃣ Healthy, full hair. Hair appears dense, and the scalp is barely visible.
2️⃣ Early thinning begins. Hair at the crown and part line starts to lose volume, and the part looks slightly wider.
3️⃣ Noticeable thinning. The scalp becomes more visible along the top, while the sides and back often stay the same.
✨ While men often experience receding hairlines, women typically notice a gradual loss of density — a silent shift that can be just as frustrating., especially when no one talks about it.
So, the real question here is why regular haircare doesn’t help?
Most hair products are made for oily, youthful scalps, not the hormonal changes of midlife.
They’re full of surfactants and synthetic fragrances that can strip what little balance your scalp has left.
🧪 That’s why we keep switching shampoos, adding artificial projects, and wondering why nothing works. The problem isn’t on the surface. It’s underneath, and that’s where the solution needs to start.
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An Arctic Hair Duo for Women Experiencing Thinning, Dryness, and Hormonal Shifts
"After just 3 weeks, I'm seeing tiny new growth. My scalp isn't as oily and irritated either!"
- Olivia H.
⭐⭐⭐⭐⭐
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
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Frøya isn’t just another “volume-boosting” shampoo.
It’s a three-step system developed with women’s hormonal biology in mind, using Arctic plant-powered ingredients known for their ability to calm, nourish, and stimulate the scalp — even in the most delicate phases of life.
Frøya products complement each other in perfect harmony:
➡️ Revive Shampoo gently cleanses without stripping essential oils.
➡️ Rosemary Spray invigorates follicles, calms dryness, and strengthens each strand from within
➡️ Growth Serum calms inflammation, and resets your scalp’s rhythm to ensure healthy hair growth.
Frøya uses potent botanicals like Arctic birch, nettle, and rosemary, plants that have survived in extreme Norway conditions for millions of years. Because your scalp deserves the same resilience ❄️
My hair wasn't the same after 35.
Frøya gave me the simple system I needed.
The most effective routines don’t rely on magic. They rely on consistency, and ingredients that work with your biology, not against it.
Frøya worked with herbalists and formulators to create a routine that feels luxurious, works deeply, and fits into your real life, no complicated instructions or guesswork.
How to use:
🧴 Use the Magic Revive Hair & Scalp Shampoo whenever you shower as normal. Remember to shake the shampoo before applying.
👩🦰 Spray 3-5 spritzes of the Ultra Thickening & Growth Rosemary Water onto damp hair after showering.
💧 Massage the Hyper Potent Hair Growth Serum into your scalp before bed and in the morning.
Bacopa
Cat's Claw
Huperzia Serrata
Oat Straw
Huperzine A
✅ Women are seeing visible results in just weeks
Thicker, fuller, and softer hair — with many saying they feel a difference after the first few washes.
✅ Made with powerful Arctic botanicals
Plants like Arctic birch, nettle, and willow bark, chosen for their ability to soothe the scalp and strengthen hair.
✅ Designed for the real changes women go through
Frøya was created specifically for the stages of life that impact hair — like motherhood, perimenopause, and beyond.
✅ No parabens, silicones, or harsh chemicals
Just gentle, plant-powered formulas that nourish and restore.
✅ Try it risk-free for 60 days
If you don’t love the results, you get your money back.
RECOMMENDED:
7,439+ 5 Star Reviews
DERMATOLOGIST-APPROVED
ARCTIC BOTANICALS
60-DAY GUARANTEE
Secure Transaction
SUMMER SALE
UP TO 40% OFF FOR A LIMITED TIME ONLY!
This limited-time deal is in high demand and stock keeps selling out.
7,439+ 5 Star Reviews
DEAL ENDING IN:
:
:
Sell-Out Risk:
High
FREE Shipping
Try it now with a 60-Day Money Back Guarantee!
Real reviews from women
who’ve tried everything 🙏🏻
RECOMMENDED:
7,439 + 5 Star Reviews
DERMATOLOGIST-APPROVED
ARCTIC BOTANICALS
60-DAY GUARANTEE
Secure Transaction
Better skin in 60 days or money-back guarantee
We believe you should never feel stuck with something that doesn’t work for you.
Most of the big skincare brands would say Frøya is crazy for offering a 60-day, no questions, 100% of the money back guarantee.
With Frøya results are so certain that you can use the products for 60 days and get all your money back if you don't see any improvement.
Better skin in 60 days or money-back guarantee
We believe you should never feel stuck with something that doesn’t work for you.
Most of the big skincare brands would say Frøya is crazy for offering a 60-day, no questions, 100% of the money back guarantee.
With Frøya results are so certain that you can use the products for 60 days and get all your money back if you don't get results.