After I started my Frøya Organics Routine I gained a lot of confidence and I'm getting complimented on my skin for the first time
-Claire K.
"I can see why Frøya is life changing for so many. Nothing has come close to the results I’m getting."
"I love it. It really works!"
"My skin has honestly never looked better! I’ve been telling all my friends and family about it."
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No, you’re not crazy, your hair really is thinning.
It’s not just age. It’s the hormonal shifts of adulthood, motherhood, perimenopause, menopause, and your hair is just the first to notice.
Continue reading to find out what's actually happening beneath your scalp.
"It wasn’t just a few extra strands. My hair felt thinner, drier, and… different."
After a stressful period at work, juggling the kids, and barely sleeping, I started noticing changes.
My hair felt thinner. My ponytail looked smaller.
Even my scalp was dry and itchy, like it had just given up.
I knew something wasn’t right.
"At first, I blamed my genetics for my hair changes. Then, I thought, maybe I wasn't eating enough protein. I even wondered…am I just old now?"
— Anna B.
💬 If this sounds familiar... you're not alone.
Turns out, it wasn’t just diet, or age.
After talking to a dermatologist and a trichologist (yes, that’s a real thing), I found out the truth:
It was hormonal shifts. The changes that happen as we go through stressful life phases, like early adulthood, motherhood, perimenopause, and beyond.
➡️ Keep reading to learn how women everywhere are restoring their hair with one simple system.
What Happens to Your Hair During Adulthood, Motherhood, Perimenopause, and Beyond
When hormones like estrogen and progesterone start to decline, your body enters a new chapter – and your hair often feels it first.
🧪Studies show that up to 70% of women experience noticeable hair thinning during stressful phases, yet most never get a real explanation from their doctor or stylist.
From left to right, here’s what happens as hair thinning progresses:
1️⃣ Healthy, full hair. Hair appears dense, and the scalp is barely visible.
2️⃣ Early thinning begins. Hair at the crown and part line starts to lose volume, and the part looks slightly wider.
3️⃣ Noticeable thinning. The scalp becomes more visible along the top, while the sides and back often stay the same.
✨ While men often experience receding hairlines, women typically notice a gradual loss of density , a silent shift that can be just as frustrating., especially when no one talks about it.
So, the real question here is why regular haircare doesn’t help?
Most hair products are made for oily, youthful scalps, not the hormonal changes of midlife.
They’re full of surfactants and synthetic fragrances that can strip what little balance your scalp has left.
🧪That’s why we keep switching shampoos, adding artificial projects, and wondering why nothing works. The problem isn’t on the surface. It’s underneath, and that’s where the solution needs to start.
An Arctic Hair Duo for Women Experiencing Thinning, Dryness, and Hormonal Shifts
"After just 3 weeks, I'm seeing tiny new growth. My scalp isn't as oily and irritated either!"
- Olivia H.
💬 If this sounds familiar... you're not alone.
Frøya isn’t just another “volume-boosting” shampoo.
It’s a three-step system developed with women’s hormonal biology in mind, using Arctic plant-powered ingredients known for their ability to calm, nourish, and stimulate the scalp, even in the most delicate phases of life.
Frøya products complement each other in perfect harmony:
➡️ Revive Shampoo gently cleanses without stripping essential oils.
➡️ Rosemary Spray invigorates follicles, calms dryness, and strengthens each strand from within
➡️ Growth Serum calms inflammation, and resets your scalp’s rhythm to ensure healthy hair growth.
Frøya uses potent botanicals likeArctic birch, nettle, and rosemary, plants that have survived inextreme Norway conditions for millions of years. Because your scalp deserves the same resilience ❄️
My hair wasn't the same after 35.
Frøya gave me the simple system I needed.
The most effective routines don’t rely on magic. They rely on consistency, and ingredients that work with your biology, not against it.
Frøya worked with herbalists and formulators to create a routine that feels luxurious, works deeply, and fits into your real life, no complicated instructions or guesswork.
🧴 Use the Magic Revive Hair & Scalp Shampoo whenever you shower as normal. Remember to shake the shampoo before applying.
👩🦰 Spray 3-5 spritzes of the Ultra Thickening & Growth Rosemary Water onto damp hair after showering.
💧 Massage the Hyper Potent Hair Growth Serum into your scalp before bed and in the morning.
✅ Women are seeing visible results in just weeks
Thicker, fuller, and softer hair, with many saying they feel a difference after the first few washes.
✅ Made with powerful Arctic botanicals
Plants like Arctic birch, nettle, and willow bark, chosen for their ability to soothe the scalp and strengthen hair.
✅ Designed for the real changes women go through
Frøya was created specifically for the stages of life that impact hair, like motherhood, perimenopause, and beyond.
✅ No parabens, silicones, or harsh chemicals
Just gentle, plant-powered formulas that nourish and restore.
✅ Try it risk-free for 60 days
If you don’t love the results, you get your money back.
Real reviews from women
who’ve tried everything 🙏🏻
Overall rating: 4.8 / 5 from 34287 reviews.
I consider myself a conscious consumer and when I wanted to try this I was conservative and just purchased the night balm. After a couple of weeks adoring that, I added to my collection, the day balm and the eye balm. I can honestly say that it is a rarity to love a product so much that you are scraping every last drop even when you have plenty in stock. That’s love.
I’m 70 , so don’t expect miracles. I’m finding the day balm a little too bright. That aside my skin feels lovely and smooth , it’s not really been long enough to trail it properly.
I just started using my first order on May 15, 2026. The system is easy to use, feels great on my skin, and comes in recyclable glass jars which I love. I will not buy anything in plastic anymore!!! I did not give 5 stars because Im still giving the products time to do their work and to see the amazing results.
My Skin is accepting the cream without irritation. After almost 2 weeks using it it’s not completely gone my redness and premenopausal acne and rosacea but I see clearly that it’s getting better.
I’m very pleased. I put aside eye cream, AM and PM face creams, and several serums to use only the 4 Froya products. My skin is smooth and glows. My under eye darkness is nearly gone.
I started using my products about 3 weeks ago. I couldn’t log on to document a before picture due to lack of internet service but I have noticed that my skin feels more hydrated and definitely soft to the touch. I’m hoping with continued use the finer lines will soften. The orangey balm does leave my skin looking dewy and slightly tanned and have had compliments on my skin. I love the fact the products are natural and am very happy with them. I would recommend to anyone with mature skin as I do feel my complexion looks better and more even.
I think my voice isn’t audible so what I wanted to say is that I love how much moisture it’s given my skin. I feel like my skin has a glow now, and much more plump than it was before. It’s verging on the oily side, but it hasn’t triggered any pimples or anything like that. If anything, I feel like my skin looks cleaner. But I still have massive blue bags under my eyes that are constantly apparent, and don’t seem to have budged.
I see a big difference in dryness , my skin is looking fresher also mouth lines and forehead lines looks lesser
I use this brand for around 3 weeks now, and I absolutely love their products. My favourite is their night balm, in the morning you’ll wake up with such glow and softness, you won’t believe it! If you’re afraid of the day balm because of the colour, don’t be. As they say a little goes a long way, and it’ll blend in! I also got the redness and acne, and I can see improvement during these 3 weeks, though I love all the other balms so much, that I apply it too little🤭 My skin is incredibly sensitive, especially after I gave birth, but I can tell they work. I was privileged enough to be able to try more expensive products, but I can tell Nothing compares to Froya! Thanks a million! And will be back for more!
I am 65yo and have abused my skin over the decades. Over the past 2yrs, I have tried to get myself back to normal. I’ve used just about everything. Froya (alone) didn’t really give me the results I was hoping for, however when I went back (after 60 days) to Rx Tretinoin (low dose), AND Froya (anti aging), it did make a difference. It’s difficult to find restorative & moisturizing in one after using Tretinoin but using both have really stepped up the game!
I'm loving the deep hydration! But the bags under my eyes haven't disappeared yet.
Just wanted to tell you how much I love your products! I’ve only been using them for about 10 days and I see a huge difference in my skin. Dark circles and red spots are almost invisible. Wrinkles aren’t as noticeable. I’m 53 and can’t believe the difference in my skin in such a short time I’ve had Botox, facials and fillers and nothing has looked this natural or good. Just wanted to say thank you!
I just finished my first jar and am on my second. I use this at night. My skin feels and looks great. I detoxed my skin and I am never going back to synthetics with preservatives! Froya forever!
I like the feel and the ease of the products. I haven't used it long enough to really notice anything.
Wow, when you say potent you are not kidding . Okay so I used too much the 1st time and all the fluids pushed up into my upper eyelid. I actually looked like someone gave me a black eye. I had to drain the lymph lymphatic fluid from my eyes and I could actually feel it swishing away. It was so much. It's doing something and I will continue to use just in small doses moving forward. Not sure why but it is pulling up or out the dark circles and my eyes have more of a darker circle that has moved up to my upper eyelid. I'm going to trust the process and post more pictures at the end of the month because stuff is moving so hopefully that means it's healing my problem rather than camouflaging my under eye bags and dark circles.
I like the product and have been using for about 2 weeks. However, I’m unable to access the ritual document to keep track. That’s frustrating.
I feel like I glow. I love the way my skin feels! Love the products!
I purchased the complete set of products for mature skin. I have noticed in 60 days of use that the fine lines around my mouth and neck are diminished. My skin feels smoother and moisturized all day long. Just the tiniest amount goes a long way towards better skin and age lines. I’m sold! Best product I’ve ever used.
I’m 2weeks in, I do see a difference in skin tone but still hopeful my pores will get smaller and my forehead wrinkles will start to become less noticeable
So far like it. I personally do not see a difference. My skin is softer, But, we will see.
I LOVE my skin again!! I used to have wonderful skin and about 5 years ago and a constant search for a better healthier skin lotion, my skin became a mess - sunspots, rosacea, bacteria acne (for the first time ever). I ordered the redness balm on a midnight scroll. Received it and thought - ugh so thick. Ok I’ll give it a weekend and toss it to the growing graveyard of products that say they will work. BUT !! This balm not only worked - it got rid of my acne in 3 days!! I love using it every evening and have purchased the wrinkle cream and day glow as well. My skin feels 20 years younger. It’s so soft and smooth. I’m shocked and constantly keep touching it in disbelief. I have my good skin back and give infinite thanks to Froya. Amazing product!!
I’ve only been using the products for just under two weeks so the jury is still out.
Before and 1 month after
This is the exact minute I turned 75. My skin has never looked this good. Started using your Day Balm and Night Balm about two months ago. Very happy!
At first I thought this website looked scammy, but I took a chance and ordered some products because I was looking for all natural, organic skincare. My products arrived in about a week. I love ALL of them. They are very potent and oily, so I had to learn how to apply them effectively. I pat on a small amount of the Glow Balm and let it absorb. Then I go in and smooth it over again. It gives my face a bit of color which I love. It can get too orange if you don't apply it right. I've been using my Froya products for over a month and my skin looks and feels great! No more synthetics for me!
I never write negative reviews, however, in this case the review is actually about Froya Organics responsiveness, or lack thereof, to issues and not the products, which I love! Please see photos. I reached to support regarding a bottle of shampoo that had leaked out almost all of the shampoo. The packaging was soaked in shampoo and the shipping envelope interior was covered in shampoo. No response whatsoever. Pathetic.
Hi, So, I’m around a week and a half in, sleeping terribly due to my age (49 years young), but even still, this has made a significant difference! I love that the ingredients are natural, and that you don’t need to use much (so don’t be scared by the price, it will last a while!) Sorry about the photo, I hate selfies, and have never worked out how to do it correctly Lol! Bottom line?…I will be buying this again!
I am only a week into using this and already the results are noticeable. I have barely made a dent in the product as well. A dab will definitely do you. I have been telling everyone who will listen to get a jar.
My baby had a terrible eczema spot on her stork bite - something known as myersons phenomenon - anyhow it would peel and heal then peel and heal over and over again and she would itch it raw. Nothing helped at all everything aggravated it more UNTIL this and now she finally has relief. It’s so much softer and less irritated. She barely touches it anymore. So thankful for this
Ultra-Fast Relief Balm for Dry, Itchy Skin – For Body & Face
I have spent thousands over the years on beauty products, beauty tools, AND Botox trying to keep my forehead wrinkles at bay. No matter what I’ve tried, my 11s (as seen in the before pics) are super pronounced. Even when I’m smiling, those 11s make me look angry and constant resting-b***h-face 🤦🏻♀️ I started using Froya in the spring of this year, and this is my face today. Smooth, no angry 11s, my skin is glowing, hydrated, and smooth. And ladies - I was due for Botox in June but I STILL haven’t gone because just look at my forehead now! For the first time in 10 years, I don’t feel like I need Botox. This isn’t just a gimmick product that went viral on social media but doesn’t actually work - the proof is in my forehead! Just look at it. LOVE this product! 💕
I took a before photo and planned to give it a month before taking another. I could already see a difference after 3 days, so I snapped a pic. These photos are exactly 72 hours apart. Same place, same lighting.
Only been using just over one week or a little more, finding my skin feels soft and smooth haven’t seen much of a change from my first photo to second but happy to keep using to see if i can see results in a few weeks xx
Day 1 of Froya vs Day 5. I’m hooked. Glow is incredible, fine lines practically eliminated. Neck hydrated and smooth- noticeably less crepey! I’m totally hooked. My skin looks younger and flawless in less than a week. Can’t wait to see it at day 60. Trust me, add to cart and buy it now. This is 56 going on 40!!
I’m dying to use these products
The pictures speak for themselves. Im in love with this moisturizer. Im 42 and this moisturizer definitely helped me look a few years younger. My skin looks less textured, and my aging spots have lighten up. I have less wrinkles. After a month of use, my skin has improved so much. If you're thinking about using this, definitely give it a try. Its affordable in my opinion and lasts a long time. I still have a full jar after a month of use.
The pictures speak for themselves. Im in love with this moisturizer. Im 42 and this moisturizer definitely helped me look a few years younger. My skin looks less textured, and my aging spots have lighten up. I have less wrinkles. After a month of use, my skin has improved so much. If you're thinking about using this, definitely give it a try. Its affordable in my opinion and lasts a long time. I still have a full jar after a month of use.
All I can say is weirdly disappointed. I ordered the 'hyper potent eye bag' ointment which was rather expensive and this arrived in the mail. I'm not sure if they missed some ingredients or the batch was bad ?? But definitely not what was expected or what was paid for. I have sent an email to Froya regarding this. I had previously used the face ointment which was fine and I liked using every couple of days - it gave a nice glow - so I thought I'd try this one to use around the eyes but it has been a huge disappointment and to be honest it looks gross that I don't even want to try it or put it near my face/eyes.
I'm not sure yet how well it's working, just been using it for about two weeks.
BUYER BEWARE- I ordered this eczema balm and was shocked to discover that the website listed almond oil only by its scientific name rather than plainly identifying it as almond oil. As someone with an almond allergy, that is a serious safety concern. Fortunately, when the product arrived, I carefully checked the ingredients label on the packaging and saw that it clearly listed almond oil. Because of that, I avoided what could have been a dangerous allergic reaction. After contacting customer service, Froya agreed to cancel my subscription and provide a return label, but this has been a completely unnecessary hassle. The company should be transparent and upfront about ingredients on its website, especially common allergens. If a key ingredient like almond oil is not clearly disclosed in plain language online, it makes me wonder what else is not being communicated clearly. Trust is essential when purchasing products that are applied to the skin, and this experience has left me with little confidence in the company.
Ultra-Fast Relief Balm for Dry, Itchy Skin – For Body & Face
I have tried using this Hand Balm for about 3 days. I have sensitive skin and unfortunately, my hands became quite itchy with tiny red bumps appearing, so, I've had to stop using it. I had high hopes for this balm. It is quite moisturising, but, it's not for me.
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