Clinically Tested Skincare for Mature Skin
Every formula backed by our 60-day money-back guarantee.
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Erase Wrinkles & Restore Youth
For radiant skin
The Complete System for Mature Women’s Skin
Erase wrinkles
Wrinkle Smoothing Night Balm
Youthful glow
Anti-Age & Insane Glow Day Balm
Revives skin
Magic Revive & Glow Day Balm
Wake up skin cells
Ultra Cleanse & Revive Face Scrub
Real customers, real results
"I have some weird sun spots on my face and they have faded in 2 weeks!"
"Over the past 2 weeks I’ve received numerous compliments on how great my hair looks."
"I can see why Frøya is life changing for so many. Nothing has come close to the results I’m getting."
"For seven years I’ve had this. Tried 3 prescription creams, and 19 lasers treatments. This worked in weeks."
"My skin has honestly never looked better! I’ve been telling all my friends and family about it."
"I can finally sleep comfortably at night and looks better when I wake up."
"After 1 day I saw a significant difference!"
"Frøya, thank you from the bottom of my heart... You're my hero!"
"It worked so well that I just placed another order."
"I went to school for skin care and I did not believe it was even possible to see results that quickly..."
"I felt confident enough to go out with nothing on my face but Frøya and lip gloss."
"I've spent thousands on medical grade creams, toners, etc. and nothing has worked like this before."
“Wow. 20+ years of acne finally gone and with great ingredients.”
“Day one vs Day fifty seven - this has really changed my life.”
"I've been using for 4 weeks and I’m LOVING it."
"I love how smooth my skin is in the morning!"
"Cleared up all my active acne breakouts in 17 days."
"I write this with tears in my eyes. I swear on Odin's eye I have at least 60% less pain."
"Amazed by how amazing my skin looks and feels."
"Cancer sucks, but you guys rock!!"
"Everything about my skin has improved."
"I will NEVER use anything else!"
"Only been 2 weeks but I can see a reduction in forehead lines."
"I am a customer for life."
"My Grandma just called me and asked me if I could order her more because she has never found anything that has worked as well as this."
"Balm eased my husband’s joint pain instantly, helped my back too."
"My scalp doesn’t feel tight anymore"
"Frøya surprised me. The products are clean, calming, and feel wonderful to use."
"The shampoo is rich and herbal, and the serum absorbs beautifully without residue."
"After just 3 weeks, I’m seeing tiny new growth. My scalp isn’t as oily and irritated either."
FAQs About Reducing Wrinkles Naturally
What is the best way to reduce wrinkles naturally?
The best way to reduce wrinkles naturally is a simple routine that firms, hydrates, and helps protect skin at the barrier, without harsh actives that sting mature skin. This complete anti-aging routine does that with waterless Arctic balms made from wild botanicals and organic beeswax, not water or fillers.
Each step targets a different sign of skin aging, so your whole face gets support. You get firmness, brighter skin tone, and younger-looking skin from a few potent balms built for skin over 40.
What is the #1 anti-aging product?
There is no single magic jar, and any brand that promises one is overselling. Real change comes from a short skin care routine you actually keep up with.
That is why this collection works as a set. The scrub, day balm, eye balm, and night balm each cover a different concern, so your skin gets support morning and night. Together they do the job no single anti-aging product can.
What does each product in this collection do?
Every balm covers one step, and you only need a small fingertip amount since they are potent.
- Wrinkle Smoothing Night Balm is an overnight balm that deeply hydrates dry skin and helps soften fine lines while you sleep.
- Anti-Age & Insane Glow Day Balm is your morning layer, rich in sea buckthorn to nourish skin and brighten your complexion.
- Magic Revive Eye Balm is a targeted eye balm that helps soothe puffiness and ease crow’s feet around the eyes.
- Magic Revive & Glow Day Balm is a daily glow balm that comforts breakout-prone skin and evens skin texture.
- Ultra Cleanse & Revive Face Scrub is a waterless rose and rice powder scrub that lifts away dead skin cells so the balms absorb better.
What ingredients help reduce wrinkles, and what makes these different?
Most anti-aging products lean on one lab active. You will often see retinol, a vitamin c serum, or a daily moisturizer with hyaluronic acid, and those active ingredients can help smooth wrinkles but often sting thinner, sensitive skin.
These balms use natural oils and whole botanicals that carry many actives at once, so results stay gentle.
- Rosehip and pomegranate bring natural vitamin A and antioxidants that support tone and firmness
- Sea buckthorn adds omega-7 and over 190 nutrients, with the vitamin C found naturally in the berry to help fight free radical damage
- Argan oil and vitamin E nourish skin and help it stay supple
- Beeswax seals in moisture and helps skin maintain moisture at the barrier
Antioxidants like these support collagen production the gentle way, where retinoids and chemical peels force it. You can see the full range in our natural anti-wrinkle skincare.
How do I use the Frøya wrinkle balms together?
Build them into your morning and night in order. A little goes a long way, so use a thin layer each time.
- Scrub 2 to 3 times a week. Add a pinch of powder to a dry palm, mix with water, and massage for 1 to 2 minutes.
- Day balm in the morning as your first layer.
- Eye balm at night around the eyes and any fine lines.
- Night balm last, smoothed over your face before bed.
A gentle facial massage as you apply each balm helps blood circulation and lets the oils sink in.
Who is the Frøya anti aging collection best for?
It is made for women 45 to 75 who want to reduce wrinkles naturally and bring back a healthy glow. It suits almost all skin types, including dry, normal, combination, and sensitive skin, and every skin tone.
Match the balm to your main concern. Pick the night balm for smile lines and sleep lines, the eye balm for dark spots and shadows, and the scrub for rough skin texture. You can explore more options in our skincare for mature skin.
Why does skin lose firmness with age?
As you age, your skin makes less collagen and loses moisture faster, so it feels thinner and less firm. A disrupted skin barrier is common in people over 50, which is why mature skin dries out and lines show more.
Where strong actives try to boost collagen production by force, these balms work on the barrier first. Beeswax and plant oils lock in skin hydration, while antioxidants support firmness, elastin production, and a more even appearance, helping soften the look of lines over time.
How long until I see results?
Results vary for each person, but most follow a steady path. Many people notice softer, more hydrated skin in the first 1 to 2 weeks, with noticeable results on fine lines following.
Deeper changes in skin texture take 4 to 8 weeks of daily use. Give it a full 60 days, and you can see real customer before-and-afters to set your expectations.
Will these cause purging, breakouts, or irritation?
Most people do not have purging, since there are no harsh acids or retinol to shock the skin. The botanicals soothe rather than strip, so irritation is uncommon.
Still, play it safe before full use:
- Patch test a small amount on your inner arm and wait 24 hours
- Start with one application a day, then build up
- Skip the balms with sweet almond oil if you have a tree nut allergy
Not sure which balms suit your skin? Take our skin quiz to find your match.
Can I use these with retinol, acids, or prescription skincare?
For best results, we do not recommend mixing these with other skincare products or brands. The balms are built to work as one routine, so extra retinol or acids are rarely needed.
Fewer products usually means fewer flare-ups and steadier skin health on mature skin. If you use a prescription treatment, check with a healthcare professional before starting anything new.
Do I need to cycle these, or can I use them daily?
You can use them every day with no rest days. Retinol and strong wrinkle treatments often need cycling because they wear the skin down and cause skin irritation, but nothing here is harsh.
Daily use is what drives real change over your 60 days. The more consistent you are, the better your skin holds its moisture and firmness.
Do I need sunscreen with this routine?
You do not need to wear sunscreen daily for this to work. We suggest sensible, limited time in the sun, which is good for your skin in moderation, and the goal is to avoid burning.
If you will be out for a long stretch and want to protect skin, reach for a mineral-based broad-spectrum sunscreen with natural ingredients. You can also wear protective clothing, like long sleeves, and seek shade for extra sun protection against sun damage.
What payment options and subscriptions do you offer?
You can pay with all major credit cards, PayPal, Apple Pay, Shop Pay, Google Pay, and more. You can also split your payment into installments with Shop Pay.
When a product is in stable supply, you can subscribe and have it shipped every month, every other month, or every three months for an extra discount. A minimum of two orders applies to any subscription.
How do returns and shipping work?
US orders ship from our Florida warehouse and usually arrive in 3 to 5 days, with free shipping on orders over $40. EU, UK, and Switzerland take 2 to 7 days, and Australia takes 2 to 5 days. You can read the full shipping policy for timing by country.
Every order is backed by our 60-day money-back guarantee. Returns run within 30 days of delivery, and items must be unopened and unused in the original packaging.







