Ian Somerhalder holding the Frøya eye balm up to his eye
(4.8) 35,679+ reviews

927K+ happy customers & counting

Look like you actually slept.

The glow men didn't know they were allowed to have. One short routine, and your face stops looking tired.

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60-Day Money-Back Guarantee

Research Backed Ingredients Featured In…

Harper's Bazaar

"Fewer products & concentrated formulas focused on the long-term condition of the skin."

"Fewer products & concentrated formulas focused on the long-term condition of the skin."

Luxury Lifestyle Mag

"A small amount of natural skincare goes a long way toward a youthful glow."

"A small amount of natural skincare goes a long way toward a youthful glow."

HELLO! Magazine

"Backed by two decades of research, it uses dermatologist-approved, waterless formulations."

"Backed by two decades of research, it uses dermatologist-approved, waterless formulations."

Women's Health

"Frøya is the #1 skin & hair trend right now."

"Frøya is the #1 skin & hair trend right now."

GQ

"In an industry dominated by synthetics, Frøya is revolutionizing skincare."

"In an industry dominated by synthetics, Frøya is revolutionizing skincare."

Glamour

"Frøya has created a new standard with pure, natural ingredients."

"Frøya has created a new standard with pure, natural ingredients."

Cosmopolitan

"Clean, natural skincare & haircare that delivers fast results!"

"Clean, natural skincare & haircare that delivers fast results!"

Marie Claire

"Clinical studies demonstrate the effectiveness of Frøya"

"Clinical studies demonstrate the effectiveness of Frøya"

The New Knew

"Spoiler, it’s REALLY GOOD."

"Spoiler, it’s REALLY GOOD."

ELLE

"Most talked-about beauty phenomenon going into 2025."

"Most talked-about beauty phenomenon going into 2025."

ABC News

"Noticed a difference in less than 24 hours"

"Noticed a difference in less than 24 hours"

CBS

"Packs an extra punch when it comes to healing skin & scalp!"

"Packs an extra punch when it comes to healing skin!"

Yahoo

"This brand is taking off in the US"

"This brand is taking off in the US"

Loved by guys who don't do skincare

Frøya in their own words

  • Ian S.
    "Here's what's in them: mountain arnica, wild sea buckthorn, beeswax. That's it. My skin hasn't looked this good in decades."
    – Ian S. Verified buyer
  • Sergio H.
    "Didn't think a balm would do much for a guy with a beard. My skin looks a lot brighter by the afternoon now. Converted."
    – Sergio H. Verified buyer
  • Daniel H.
    "Bought it to prove my girlfriend wrong. 3 weeks in, my under eyes don't look like I've been up all night. The eye balm is the one I'd fight someone for."
    – Daniel H. Verified buyer
  • Thor F.
    "The dark circles were my whole problem. A couple of weeks with the eye balm and they've faded a lot. Wish I'd started sooner."
    – Thor F. Verified buyer
  • Tobias N.
    "I don't do routines. This is the one thing I've stuck with because it takes thirty seconds and people keep telling me I look rested."
    – Tobias N. Verified buyer
  • Gabriel O.
    "My face used to feel tight and dry. Now it stays soft all day and actually looks good up close. I honestly didn't expect a natural balm to do that."
    – Gabriel O. Verified buyer

You are not tired.
You just look tired.

Give your skin a little backup and it answers fast, starting with the eyes.

  • 91%

    looked visibly more glowing

  • 88%

    measurable gain in brightness

  • 73%

    visible gains in the signs of aging

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Trusted & Used by Doctors

  • Dr. Jessica Peatross

    Dr. Jessica Peatross

    MD, Functional Medicine Physician

    “Two months in, my own lines had genuinely softened, and my skin is healthier now than it was five years ago.”
  • Dr. Becky Campbell

    Dr. Becky Campbell

    MD, Functional Medicine Physician

    “Frøya’s Arctic Arnica works on the actual mechanism, not the surface, without harming your skin or body.”
  • Dr. Francesca LeBlanc

    Dr. Francesca LeBlanc

    Physician, Board-Certified Doctor

    “Firm skin starts with a strong barrier. That’s why I use Frøya, and so do my patients. It feeds the barrier, never strips it.”
  • Dr. Marley Quinn

    Dr. Marley Quinn

    Board-Certified Holistic Doctor

    “Botox: $1,500 every three months. Frøya: $119 for 40 days. I’m 28, never injected, and my skin has never looked better.”

Four balms. One routine.

  • AM Day Balm + Eye Balm
  • PM Night Balm + Eye Balm
  • 2x week Scrub
  • Eye Balm
    AM & PM

    Eye Balm

    Softens dark circles and eye bags.

  • Day Balm
    Morning

    Day Balm

    Glow and all-day moisture.

  • Night Balm
    Night

    Night Balm

    Smooths the look of fine lines.

  • Face Scrub
    2x week

    Face Scrub

    Lifts away dead skin.

What changes, and how fast

  1. Day 1

    Skin looks fresher and less dull the first time you use it.

    Day 1
  2. Week 1

    The eyes are the tell. They start to look more rested.

    Week 1
  3. Weeks 3 to 4

    Brighter, more even, and it holds through the afternoon.

    Weeks 3 to 4

Three things. Nothing to filter out.

No water, no fillers, only cold-pressed oils and botanicals from the Arctic.

Arctic botanicals, and nothing else.

  • Wild sea buckthorn berries

    Wild Sea Buckthorn

    Seventeen times more vitamin C than an orange. It is why skin starts to look brighter and lit from within.

  • Mountain arnica flowers

    Mountain Arnica

    The Nordic botanical for tired skin. Helps your face look firmer and more awake.

  • Organic beeswax

    Organic Beeswax

    Locks moisture in so your skin stays comfortable from morning through the day.

<p>NO water, fillers or bs</p>

NO water, fillers or bs

<p>Only cold-pressed oils</p>

Only cold-pressed oils

<p>NO HEATING OF OILS</p>

NO HEATING OF OILS

<p>no parabens/ paraffine</p>

no parabens/ paraffine

<p>100% natural/ No chemicals</p>

100% natural/ No chemicals

<p>NO PESTICIDES/ HERBICIDES</p>

NO PESTICIDES/ HERBICIDES

<p>NO HORMONE DISRUPTORS</p>

NO HORMONE DISRUPTORS

<p>NON <br>GMO</p>

NON
GMO

60-day money-back guarantee 60-day money-back guarantee
Not satisfied? Get your money back in 60 days.

Use it every day for two months. If your skin does not look better, reach out and we refund you. No questions, no sending anything back.

Learn more

Before you buy

Is this actually made for men?

It was formulated for the most demanding skin to satisfy. Yours is not harder to please than that, so yes. The balms do not know who is wearing them, and the reviews above are all men.

Will it feel greasy?

No. The balms are cold-pressed oils with no water and no fillers, so they sink in rather than sit on top. A little goes a long way, beard included, with no shine left behind.

Do I really need all four?

The eye balm alone will turn heads, which is where most men start. The system is where the glow comes from. Day, night, and a twice-weekly scrub are what keep it going.

Is the routine complicated?

Two balms in the morning, two at night, a scrub twice a week. That is the entire thing, about thirty seconds each way.

What if it does not work for me?

You have 60 days. If your skin does not look better with daily use, reach out and get your money back, no questions asked.

Your skin has been waiting for this.

One short routine, and the tired look starts to go in week one.

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