7,405+ 5-star reviews

Hairloss & Dandruff
Gone In 2 Weeks

Proven to stop hairloss, itching scalp and strengthen hair instantly. 97% of users reported results after only 9 days.

STOP HAIRLOSS - SAVE 40%

Better hair & scalp in 60 days or money back

THICKER HAIR or YOUR money back

"Frøya did it again - This herbal haircare routine is a game changer"

"Frøya is the #1 skincare trend right now."

"Revolutionising the shift to natural skincare."

"Clean, natural skincare that delivers fast results!"

"Clinical studies demonstrate the effectiveness of Frøya"

"Spoiler, it’s REALLY GOOD."

"Most talked-about beauty phenomenon going into 2025."

"Noticed a difference in less than 24 hours"

CBS review of Froya Organics.svg__PID:e10d54a1-896f-44b6-9773-609d3d2c076a

"Packs an extra punch when it comes to healing skin!"

"This brand is taking off in the US"

80,000+ Successful Transformations

Monica L.

Detoxify scalp

Stop Scalp Irritation & Dandruff

"This helped more than I expected."

Hair loss hit me hard at 46. It wasn’t overnight, but little by little, I lost volume, shine, and that... Read more

Hair loss hit me hard at 46. It wasn’t overnight, but little by little, I lost volume, shine, and that feeling of confidence. What drew me to Frøya was the focus on the scalp. It just made sense. The shampoo calms everything down, no itching, no dryness. And the serum actually feels like it’s doing something right after you apply it. Now? Less shedding. A fuller part. And a renewed sense of hope. I didn’t realize how much my hair affected how I saw myself. This helped more than I expected. Read less

The Complete System For Mature Hair & Scalp

From $67

Shop now

Ada C.

Stimulate hair growth

Repair & protect damaged Hair

"After a few weeks, I noticed less fallout and baby hairs coming in."

As a 28-year-old mom finishing college with a toddler at home, stress took a toll, and my hair became a... Read more

As a 28-year-old mom finishing college with a toddler at home, stress took a toll, and my hair became a mess...Postpartum shedding, itchy scalp, thinning at the crown... Frøya’s Hair Growth Duo was the first thing that actually helped and I am so so grateful for them!!The shampoo is calming and clean, and the serum feels like a mini moment of self-care. After a few weeks, I noticed less fallout and baby hairs coming in. Simple, natural, and finally something that works. Read less

The Complete System For Mature Hair & Scalp

From $67

Shop now

Donna E.

Stimulate hair growth

"Frøya surprised me. The products are clean, calming, and feel wonderful to use."

I'm 72. People assume women my age don’t care about their hair anymore. That we just accept thinning and dullness... Read more

I'm 72. People assume women my age don’t care about their hair anymore. That we just accept thinning and dullness as part of the deal. But I never stopped caring. I just didn’t think there was much I could do. Frøya surprised me. The products are clean, calming, and feel wonderful to use. My daughter actually asked me what I was using. She said my hair looked softer and fuller. That’s the kind of compliment that sticks with you. Read less

The Complete System For Mature Hair & Scalp

From $67

Shop now

Alice E.

Hydrate & nourish dry scalp

Stimulate hair growth

"The shampoo is rich and herbal, and the serum absorbs beautifully without residue."

Years of coloring, styling, and then perimenopause left my hair a mess. It was brittle, thin, and completely lifeless. I... Read more

Years of coloring, styling, and then perimenopause left my hair a mess. It was brittle, thin, and completely lifeless. I was skeptical anything could undo that. But Frøya’s Essentials Duo? It’s like my scalp finally found peace. The shampoo is rich and herbal, and the serum absorbs beautifully without residue. I’ve been consistent for about six weeks now, and my hair feels stronger. I don’t flinch when I brush it anymore. This isn’t one of those hyped-up fixes. It’s a quiet, steady kind of transformation. And I’m here for it. Read less

The Complete System For Mature Hair & Scalp

From $67

Shop now

Marta L.

Repair & protect damaged Hair

Stop Scalp Irritation & Dandruff

Stimulate hair growth

"My scalp doesn’t feel tight anymore"

Frøya’s duo felt like it was made for people like me. People who want simple, effective, clean products. It took... Read more

Frøya’s duo felt like it was made for people like me. People who want simple, effective, clean products. It took some time and consistent use, but I’ve noticed new growth around my hairline. My scalp doesn’t feel tight anymore. It’s gentle, but it works. And that’s exactly what I needed. Read less

The Complete System For Mature Hair & Scalp

From $67

Shop now

Olivia H.

"After just 3 weeks, I’m seeing tiny new growth. My scalp isn’t as oily and irritated either."

"I didn’t expect to deal with thinning hair at 44… but here I am. I’ve always had thick hair, so... Read more

"I didn’t expect to deal with thinning hair at 44… but here I am. I’ve always had thick hair, so when I started noticing thinning around my crown, I panicked. I blamed stress, bad sleep, hormones, you name it. Every shower felt like a crime scene. I kept switching products, hoping one would magically stop the fallout. None did. Froya’s duo caught my eye because it felt honest. Clean ingredients, real reviews, and nothing over-the-top. The shampoo is super gentle and doesn't leave that squeaky, stripped feeling. The serum? Total game changer. Lightweight, herbal, calming. After just 3 weeks, I’m seeing tiny new growth. My scalp isn’t as oily and irritated either. I finally feel like I’m doing something that supports my hair rather than fights it." Read less

The Complete System For Mature Hair & Scalp

From $67

Shop now

Why women are
moving in shuttle to Frøya

Ingredients

The ingredients make the product. Most brands use diluted chemicals that are industrially made (level 1 and 2). We harvest arctic plants that grow strong in the Norwegian mountainside to capture the highest quality antioxidant potential. Our plants need to survive arctic winters and pack a punch!

level 1 - chemicals

level 2 - industrially made

level 3 - gmo natural

level 4 - Natural

level 5 - organic

level 6 - arctic

LEARN MORE

Handmade

We naturally dry the flowers at 22 degrees for multiple days. This keeps all the nutrients and lets us make products of a much higher quality. All products are handmade. Machines can't make products like these.

Formulas

We have spent 20 years creating a few simple, powerful products with fast results. Normal brands use 70-90% water, fillers & nasty preservatives. We use 0. Everything in the jar has a purpose for your skin.

Frøya's Bestselling Hair Duo Sold Out 8x In 2025
(Save Up To 40%)

Save 21%

Arctic Herbs · 2-months supply

Hair Growth Essentials Duo

The essential duo your hair needs this season for visible transformation powered by resilient Arctic botanicals. Scientifically crafted to address thinning, dryness, and scalp irritation that often arise as we move through stressful life phases - from early adulthood, motherhood, hormonal changes during perimenopause, and beyond.

This 2-step system combines:

The Magic Revive Hair & Scalp Shampoo: Acts as a gentle scalp reset, clearing buildup, restoring softness, and creating the perfect foundation for growth.
The Hyper Potent Hair Growth Serum: Nourishes and strengthens at the root, supporting thicker, fuller strands over time.

Stimulate hair growth

Hydrate & nourish dry scalp

Stop Scalp Irritation & Dandruff

Repair & protect damaged Hair

Detoxify scalp

Save 21% One-Time Purchase

$62 $78

Save 40% on your first order Subscribe & save big

$47 $78

LOWEST PRICE ever
30% OFF all future orders
FREE SHIPPING forever
CANCEL, PAUSE, EDIT
RESERVED stock
LONG TERM healthy skin

Delivered every: Popular 4 weeks 8 weeks 10 weeks

FREE shipping over $40

Cancel online anytime

WARNING: Low Stock Notice

This product sold out 12 times last year. We encourage you to take advantage of the limited sale and buy now. Subscribing protects you against future stock outs.

PS: Only available here, don’t buy fakes on Amazon/eBay

gentle with you & with nature

better skin in 60 daysmoney-back guarantee

free fast shipping $40+ orders

Better skin in 60 days or money-back guarantee

We know our products are magic, but even magic has its limits. Use them daily for 60 days. No result?
No worries! You get your money back. We know they're amazing, but hey, your hair & scalp can be as unique as you are

Learn More

SHOP ALL PRODUCTS

Raw, unedited reviews

Real customers, real results

Life-changing results in days

97%

noticed thicker hair & calm scalp

75%

saw less hair in the brush within 2 weeks

95%

regret not having started earlier

*Individual results may vary. Customer perception reports the appearance of thicker hair & calmer scalp in as little as 3 days after the product is used as directed. If dissatisfied with the results, please reach out after 60 days of use for a full, no-questions refund.

Organic Plants Hand-Picked Heal Scalp & Restore Hair Growth

Save 21%

Arctic Herbs · 2-months supply

Hair Growth Essentials Duo

This 2-step system combines:

The Magic Revive Hair & Scalp Shampoo: Acts as a gentle scalp reset, clearing buildup, restoring softness, and creating the perfect foundation for growth.
The Hyper Potent Hair Growth Serum: Nourishes and strengthens at the root, supporting thicker, fuller strands over time.

Stimulate hair growth

Hydrate & nourish dry scalp

Stop Scalp Irritation & Dandruff

Repair & protect damaged Hair

Detoxify scalp

Save 21% One-Time Purchase

$62 $78

Save 40% on your first order Subscribe & save big

$47 $78

LOWEST PRICE ever
30% OFF all future orders
FREE SHIPPING forever
CANCEL, PAUSE, EDIT
RESERVED stock
LONG TERM healthy skin

Delivered every: Popular 4 weeks 8 weeks 10 weeks

FREE shipping over $40

Cancel online anytime

WARNING: Low Stock Notice

This product sold out 12 times last year. We encourage you to take advantage of the limited sale and buy now. Subscribing protects you against future stock outs.

PS: Only available here, don’t buy fakes on Amazon/eBay

gentle with you & with nature

better skin in 60 daysmoney-back guarantee

free fast shipping $40+ orders

Arctic plants that transform your hair & scalp in days

Our approach to haircare is simple. Frøya is inspired by the Viking maidens from thousands of years ago who discovered the secrets to amazing hair.

They used the simplest, healthiest, and most effective ingredients available - Arctic herbs. Now we bring their ancient wisdom to you, harnessing the same potent Arctic herbs in every balm.