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Oh the GLOW!
DERMATOLOGIST-APPROVED
ARCTIC BOTANICALS
60-DAY GUARANTEE
DERMATOLOGIST-APPROVED
ARCTIC BOTANICALS
60-DAY GUARANTEE
DERMATOLOGIST-APPROVED
ARCTIC BOTANICALS
60-DAY GUARANTEE
No, you’re not crazy, your hair really is thinning.
It’s not just age. It’s the hormonal shifts of adulthood, motherhood, perimenopause, menopause, and your hair is just the first to notice.
Continue reading to find out what's actually happening beneath your scalp.
"It wasn’t just a few extra strands. My hair felt thinner, drier, and… different."
After a stressful period at work, juggling the kids, and barely sleeping, I started noticing changes.
My hair felt thinner. My ponytail looked smaller.
Even my scalp was dry and itchy, like it had just given up.
I knew something wasn’t right.
"At first, I blamed my genetics for my hair changes. Then, I thought, maybe I wasn't eating enough protein. I even wondered…am I just old now?"
— Anna B.
💬 If this sounds familiar... you're not alone.
Turns out, it wasn’t just diet, or age.
After talking to a dermatologist and a trichologist (yes, that’s a real thing), I found out the truth:
It was hormonal shifts. The changes that happen as we go through stressful life phases, like early adulthood, motherhood, perimenopause, and beyond.
➡️ Keep reading to learn how women everywhere are restoring their hair with one simple system.
What Happens to Your Hair During Adulthood, Motherhood, Perimenopause, and Beyond
When hormones like estrogen and progesterone start to decline, your body enters a new chapter – and your hair often feels it first.
📉 Here’s what’s happening beneath your scalp:
- Hair follicles shrink (miniaturization). Lower estrogen levels cause hair follicles to miniaturize, producing finer, weaker hair strands and increasing telogen (shedding) rates.
- Sebum production decreases. Lower oil production leaves your scalp tight and irritated, which isn’t a healthy environment for hair to grow.
- The growth cycle shortens. Hair enters the “resting” (telogen) phase sooner, so it stops growing earlier and sheds sooner, leading to less consistent hair growth over time.
- Inflammation increases. Hormonal shifts cause scalp redness, irritation, and flaking, which can make shedding worse.
🧪Studies show that up to 70% of women experience noticeable hair thinning during stressful phases, yet most never get a real explanation from their doctor or stylist.
From left to right, here’s what happens as hair thinning progresses:
1️⃣ Healthy, full hair. Hair appears dense, and the scalp is barely visible.
2️⃣ Early thinning begins. Hair at the crown and part line starts to lose volume, and the part looks slightly wider.
3️⃣ Noticeable thinning. The scalp becomes more visible along the top, while the sides and back often stay the same.
✨ While men often experience receding hairlines, women typically notice a gradual loss of density , a silent shift that can be just as frustrating., especially when no one talks about it.
So, the real question here is why regular haircare doesn’t help?
Most hair products are made for oily, youthful scalps, not the hormonal changes of midlife.
They’re full of surfactants and synthetic fragrances that can strip what little balance your scalp has left.
🧪That’s why we keep switching shampoos, adding artificial projects, and wondering why nothing works. The problem isn’t on the surface. It’s underneath, and that’s where the solution needs to start.
An Arctic Hair Duo for Women Experiencing Thinning, Dryness, and Hormonal Shifts
"After just 3 weeks, I'm seeing tiny new growth. My scalp isn't as oily and irritated either!"
- Olivia H.
💬 If this sounds familiar... you're not alone.
Frøya isn’t just another “volume-boosting” shampoo.
It’s a three-step system developed with women’s hormonal biology in mind, using Arctic plant-powered ingredients known for their ability to calm, nourish, and stimulate the scalp, even in the most delicate phases of life.
Frøya products complement each other in perfect harmony:
➡️ Revive Shampoo gently cleanses without stripping essential oils.
➡️ Rosemary Spray invigorates follicles, calms dryness, and strengthens each strand from within
➡️ Growth Serum calms inflammation, and resets your scalp’s rhythm to ensure healthy hair growth.
Frøya uses potent botanicals likeArctic birch, nettle, and rosemary, plants that have survived inextreme Norway conditions for millions of years. Because your scalp deserves the same resilience ❄️
My hair wasn't the same after 35.
Frøya gave me the simple system I needed.
The most effective routines don’t rely on magic. They rely on consistency, and ingredients that work with your biology, not against it.
Frøya worked with herbalists and formulators to create a routine that feels luxurious, works deeply, and fits into your real life, no complicated instructions or guesswork.
How to use:
🧴 Use the Magic Revive Hair & Scalp Shampoo whenever you shower as normal. Remember to shake the shampoo before applying.
👩🦰 Spray 3-5 spritzes of the Ultra Thickening & Growth Rosemary Water onto damp hair after showering.
💧 Massage the Hyper Potent Hair Growth Serum into your scalp before bed and in the morning.
✅ Women are seeing visible results in just weeks
Thicker, fuller, and softer hair, with many saying they feel a difference after the first few washes.
✅ Made with powerful Arctic botanicals
Plants like Arctic birch, nettle, and willow bark, chosen for their ability to soothe the scalp and strengthen hair.
✅ Designed for the real changes women go through
Frøya was created specifically for the stages of life that impact hair, like motherhood, perimenopause, and beyond.
✅ No parabens, silicones, or harsh chemicals
Just gentle, plant-powered formulas that nourish and restore.
✅ Try it risk-free for 60 days
If you don’t love the results, you get your money back.
Real reviews from women
who’ve tried everything 🙏🏻
Customer Reviews
Overall rating: 4.8 / 5 from 35679 reviews.
I really love this eye balm. It has reduced puffiness and helping to keep wrinkles reduced/ less obvious. Makeup even sits well over it
I love Froya product! This is the 6th time I have purchased the eye balm Works well on lips too
Great product!
love the feel, how it feels on my skin!
This stuff really works!! Over a short period of time (about a month), I noticed the tone quality of my skin improved, too. Went from uneven tone to very even tone throughout, which greatly reduced my makeup use.
Love it so far
My skin is looking radiant!
I've only been using the day and night bomb for about a week and I am so pleased with how my skin feels and looks. I'm 55 years old and simply put I don't want the poison of injections. I already see such a smoothness come back to my Skin in just a week. I look forward to giving an updated review at the end of the jar.
My skin is looking radiant!
I appreciate the natural ingredients.
Excellent
I jeep getting compliments on the look of my skin and iverall complexion
Love, could tell a difference within days .
I'm on my 2nd order of the complete set. It took about a month to really see and feel the difference. But this stuff is proving to be my favorite skincare to date!
lovely stuff, my skin is hydrated at last
My hair is the healthest it has been in years!
Love the scent
I love the smell of the shampoo, serum, snd spray and the rich easy lather of the shampoo! I haven’t used it long enough to notice any changes :)
My hair has always lacked a natural shine literally after the first wash, I had shine. Love the scent!!
incredible products, hair improving. scalp feels calm and healthy.
Love love LOVE these products. They rinse clean and smell amazing. My hair has not looked this good since I was young. Definitely recommend.
squeeeaalll!! how beautiful it is and wonderful it all smells. :D And an adorable tote bag came as a surprise to me - i think instead of the washcloth which speaks volumes about Froya coming through with other extras/freebies even if they run out of the original!!
This was my face before where my hair was up in a bun and the bottom ones are about 2 weeks ish into using the system and only the system I scrubbed where 2-3 days with the powder and applied the acne product morning and night and on spots throughout the day. I am so pleased .. I will NEVER use anything else !!
I've been using the system for about 6 weeks and it's pretty amazing! I've tried a LOT of acne solutions (accutane, spironolactone, tretinoin, clyndamycin, probiotic serums, ceramide barrier serums, etc.) for cystic acne, and I'm switching exclusively to this for several reasons. Great results: It's not a miracle cure that completely eliminates all acne, but probably nothing is. However, the acne I do still get isn't as bad and heals much, MUCH more easily and quickly with this—and my skin overall is doing much better. Plus, there was no purge / worsening phase when stopping my other products. (I do still occasionally use hydrocolloid patches to help heal and protect spots.) Easy: Maybe a 7-step skincare routine (or even a 4-step routine) works great for some people, but for me the effort has been a barrier to healthy skin. The fact that I don't have to cleanse and tone and moisturize with this system, or keep a probiotic product refrigerated, makes it so much easier to use as directed and achieve the desired results. Surprisingly cost-effective: I hesitated to buy this expensive system, but it feels more cost-effective than I initially feared for two reasons. 1) I'm not spending money on other cleaners and toners and serums and moisturizers and acne dots etc etc! And 2) I don't go through the scrub and anti-age balm that fast, so those products will actually last me longer than the anti-acne balm (see video for comparison). tl;dr If you're looking for an easy-to-use, effective, natural acne treatment, I would highly recommend this system.
Face is super clear!
My husband got this for my birthday! I had been talking about wanting to try something new because my skin was absolutely freaking out, as shown in the first photo. I stopped using all my usual products on November 28th and started using strictly the acne system. My skin has honestly never looked better! The next two pics out of the three were taken today!!! I was skeptical at first, but after nearly a month of using this, my skin is now basically make-up optional. I do get the occasional hormonal acne flare, but it’s pretty mild and heals almost overnight with these products. I’ve been telling all my friends and family about it. I absolutely love it and I will be sticking with this forever! This stuff is the real deal!
Day one vs Day fifty seven - this has really changed my life. I have had terrible acne since I was a teen but in December I found myself in a histamine overload with my face completely flared. Swollen, scarred and broken out, I thought “why not” and started using the complete acne system. That next morning there were visible changes. I have tried so many different systems in the last nine years and nothing has ever worked like this. I am impressed and so grateful. I still have to work on my terrible habit of fiddling with my skin, but overall I am seeing a reduction in breakouts, swelling, and scarring! My skin looks brighter and well moisturized.. this has given me so much confidence and peace! I’m so glad I chose to take this leap!
The first two pictures are of my face in late January 2025 and the last two are of my face late March 2025. I didn’t see results immediately but eventually I did and I’m so happy I did! I don’t know what had been going on with my skin but it reminded me of bad acne a teen goes through and I’m almost 35!! What especially helped was getting rid of all my other skincare products. This skincare line has opened my eyes about what I put on my skin, and I’m grateful for that. My skin is back to normal again, no acne, but it’s better because it’s healthier.
First one is before I start using froya.2nd one is before 60 days and last one is after 60 days. It has been 4 months only i began using froya for acne. Iam 44 years old and I have this acne for more then 5 years .these acne were so stubborn i tried so many products but no my face used to be itchy, and it used to hurt as well. Froya changed my life . Now iam pretty without makeup. Thank you Froya.
I’m really liking the results so far! I have been using the complete acne system for about two weeks and really notice a difference in my hormonal acne and when I do get pimples they heal a lot quicker! I have also noticed how it’s evened out my complexion as well.I really like the ease of not having to use a lot of different products(which I was doing before) to get these results!
I can’t describe how much these products have helped my skin. I’ve tried so many things that just stripped away my skin barrier making my eczema 1000% worse and causing the acne to get worse. I’ve tried spironolactone, retinol, benzoyl peroxide, medicated creams, proactive, you name it and everything seemed to exacerbate my skin issues. It’s been maybe 3-4 months and while I have discoloration and scars, my skin is in better condition then it’s been in a long time, I am so grateful for the product!
Wow. 20+ years of acne finally gone and with great ingredients. My skin loves this stuff. Some fine lines a smoother. And my skin looks so even and clear, it's a miracle. I have really tried everything over the years and less is more with these products. I used the acne water and added the night time magic wrinkle one as well. It's a great blend, easy to smooth over skin. No strong smell, and it works!
FROYA definitely delivers amazing results with their products. I started using the mature skincare line seen outstanding results on my overall appearance of my skin. Looking younger, glowing. I then started with the 3 products on the mature Haircare line. I had breakage,dull lifelessness hair and it kept falling out. Everything I used didn’t change anything besides mask it until the next shampooing. I started using the Haircare August 4th and I have been receiving many compliments on how full, shiny and overall healthy hair my hair looks. I literally do nothing with it. No blow drying maybe on occasion I use the curling iron. I’m hooked I can’t wait to see if they come out with a conditioner
Ordered last month. My hair has been falling out by the handfuls for months. Washing and brushing have become hair crime scenes. I try to be as gentle as possible but I have lost over 50% of my hair. decided to give this a try. I only wash my hair once a week but I use the serum and spray for 3 days on my scalp before I wash. And again on the shafts and ends post wash for a nice conditioning effect and shine. I have noticed my scalp is much less irritated and I can see growth starting in the most sparse areas. It's only been 1 month But today, I did notice there was less hair loss during my wash. Not a drastic difference, but a difference nonetheless. I will report back after three months. I truly hope this yields the results claimed! It will be a blessing to me to not lose my beloved mane. I miss my waist length hair and thick braids so very much. And would love to not lose it by the handful every brushing and wash day. My heart goes out to all the beautiful people experiencing this tragedy.
Sadly, I don't have a 'before' photo, so a current photo is not really useful, but I will share it nonetheless. I can heartfeltly say that this is the best product I used for my dark circles in a long, long time. My skin is pretty good for a 56yo. I have no wrinkles, just fine lines underneath my eyes and on my forehead. But dark circles have plagued me my entire life, as they run in the family. For most of my life my under eye area looked so dark, people thought I was permanently bruised. Huge, purple bruise-like appearance, often prompting stares from strangers and the occasional awkward question about how this happened. I used to apply concealers every day, and none was strong enough to cover the dark circle, instead caking under my eyes and exacerbating the fine lines. Not to mention the thousands of dollars wasted in recent years trying every product on the planet, from cheap to outrageously expensive, that claimed to help with dark circles. Currently, I am yet to finish my very first jar of Froya eye cream, and the results achieved in a few weeks are insane. As if a magic sponge wiped the darkness away. I still have a few lines under the eyes, but more than half of them have completely disappeared. I have now subscribed to the face regimen, hoping that I will see the same results. I recently lost a lot of weight and my skin, although almost perfectly smooth, is now sagging due to volume loss, so I am counting on Froya for yet another miracle. Thanks to their little jar of magic that I have been using, I have very high hopes.
The only product that worked for my horrendous under-eye dark circles!
Wow, when you say potent you are not kidding . Okay so I used too much the 1st time and all the fluids pushed up into my upper eyelid. I actually looked like someone gave me a black eye. I had to drain the lymph lymphatic fluid from my eyes and I could actually feel it swishing away. It was so much. It's doing something and I will continue to use just in small doses moving forward. Not sure why but it is pulling up or out the dark circles and my eyes have more of a darker circle that has moved up to my upper eyelid. I'm going to trust the process and post more pictures at the end of the month because stuff is moving so hopefully that means it's healing my problem rather than camouflaging my under eye bags and dark circles.
My skin at 33, looks so refreshed and young. Thanks for the amazing product. I have super sensitive skin and the balm just glided smoothly without any irritation. You have got the customer for life.
I’m dying to use these products