All our products are extremely potent. This means you just need a little amount per day.
Hyper Potent Hair Growth Serum 🌙☀️ Massage the Hair Growth Serum into your scalp before bed and in the morning.
WHAT RESULTS CAN I EXPECT FOR MY HAIR?
In just six weeks, 79% of users noticed visibly fuller hair, while 93% experienced improved scalp health.
Our formula is powered by 30 million years of time-tested ingredients, carefully selected and backed by science to deliver optimal hair and scalp health. Plus, it contains 8 of the top 10 ingredients identified in groundbreaking studies for promoting hair growth.
WHAT TYPE OF HAIR DOES IT WORK FOR?
Our 3-step Arctic Hair Growth System is designed to work on all hair types, from straight to coily, and everything in between. Because it focuses on scalp health, follicle activation, and deep nourishment, it delivers results regardless of texture or thickness.
Whether your hair is thinning, dry, brittle, or lacking vitality, our system helps reset, rebuild, and stimulate growth using resilient Arctic botanicals and clinically-backed ingredients.
No matter your hair type, you’ll experience stronger, healthier, and fuller-looking hair from the first use.
SHIPPING & DUTIES
4 warehouse locations
US, Canada & Mexico
· We ship from our warehouse in Florida: eWorld Fulfillment C/O Norse Organics 2260 118th Ave N St. Petersburg, FL 33716
· Delivery time: 3-5 days
· Free US shipping on $40+ orders
EU, UK, & Switzerland · We ship from our warehouse in Netherlands: Efulfilment Europe Wittevrouwen 21 1358 CD Almere The Netherlands
· Delivery time: 2-7 days
· Shipping price: $10-22
Australia · We ship from our warehouse in Sydney: Prestons Warehouse - Warehouse A Kookaburra Logistics Estate, 2 Kookaburra Road North Prestons NSW 2170
· Delivery time: 2-5 days
Shipping terms, taxes and fees
Shipping prices Free shipping on $40+ orders: Look at the top of the website (news bar) for the threshold Under the limit of free shipping: Cost calculated at checkout
Taxes and fees
Everything is paid except for Switzerland and Norway. You may be subjected to customs here because we ship from the EU and not from within the country.
WHY ARCTIC PLANTS?
Arctic plants need to survive arctic winters. They need to protect themselves from -30 degrees. The ripening window in the Arctic is short, but during this period they get sunlight 24/7 and the plants need to get all the nutrition to the blooms fast. Making them more potent than anything else on the planet.
Wild Nordic rosemary works the same way. Short summers and long, bright days push these plants to store more nutrients in every leaf, and that potency nourishes the scalp and helps improve hair thickness over time. See the rosemary oil benefits for skin for why this plant is so valued.
HOW DO YOU SOURCE RAW MATERIALS?
Many of our ingredients are plants that grow naturally on the Norwegian mountainside. These plants evolved to survive arctic winters and pack a punch! We source these plants from different regions in the Northern Hemisphere (mainly Northern Europe).
Other ingredients we source from high quality organic farms around Europe & Asia.
WHAT MAKES YOUR HAIRCARE FORMULAS SO SPECIAL?
Most haircare brands take shortcuts. We don’t. We’ve spent years sourcing rare Arctic botanicals and creating powerful, minimal formulas that deliver real results, fast. While conventional products are often 80% water and packed with fillers, every single ingredient in our system has a purpose. No fluff, no shortcuts, just nutrient-rich, highly concentrated formulas that reset your scalp and reactivate growth.
BETTER HAIR OR MONEY BACK
It's hard to change hair care habits, but we are so confident that you can do it with Frøya because of all the incredible benefits that it comes with. You won't think twice about a chemical-filled hair products after one use of Frøya. If for any reason you're not satisfied, simply let us know and we'll happily refund your purchase!
ingredients
Full ingredients list:
INGREDIENT LEVELS
ARCTIC
NATURAL
ORGANIC
HYPER POTENT HAIR GROWTH SERUM
AVOCADO OIL
JOJOBA SEED OIL
SQUALANE
MARIGOLD FLOWER EXTRACT
SWEET ALMOND OIL
ARGAN KERNEL OIL
PUMPKIN SEED OIL
ROSEMARY LEAF OIL
PEPPERMINT FLOWER/LEAF OIL
LAVENDER FLOWER OIL
RED CEDAR WOOD OIL
TOCOPHEROL
SUNFLOWER SEED OIL
GINSENG ROOT EXTRACT
SAFFLOWER SEED OIL
HORSETAIL EXTRACT
NETTLE EXTRACT
SAW PALMETTO FRUIT EXTRACT
ROSEMARY LEAF EXTRACT
"Finally Something That Lives Up To The Hype"
"Frøya is the #1 skincare trend of 2025."
"Frøya is the #1 skincare trend of 2025."
"In an industry dominated by synthetics, Frøya is revolutionizing skincare."
"In an industry dominated by synthetics, Frøya is revolutionizing skincare."
"Frøya has created a new standard with pure, natural ingredients."
"Frøya has created a new standard with pure, natural ingredients."
"Revolutionising the shift to natural skincare."
"Revolutionising the shift to natural skincare."
"Clean, natural skincare that delivers fast results!"
"Clean, natural skincare that delivers fast results!"
"Most talked-about beauty phenomenon going into 2025."
"Most talked-about beauty phenomenon going into 2025."
"Noticed a difference in less than 24 hours"
"Noticed a difference in less than 24 hours"
"Packs an extra punch when it comes to healing skin!"
"Packs an extra punch when it comes to healing skin!"
"Clinical studies demonstrate the effectiveness of Frøya"
"Clinical studies demonstrate the effectiveness of Frøya"
"Spoiler, it’s REALLY GOOD."
"Spoiler, it’s REALLY GOOD."
"This brand is taking off in the US"
"This brand is taking off in the US"
Results you can expect
93%
experienced better scalp health
30M
years old ingredients time tested and proven by science to give optimal hair and scalp health.
8
of the top ten ingredients in the study for hair growth
Self care made easy
How to use
Massage the Hyper Potent Hair Growth Serum into your scalp before bed and in the morning.
What makes Frøya different
The ingredients make the products
We created a high-performance system for women combining the Viking principles with pharmaceutical-grade science. We wild-harvest plants that grow naturally on the Norwegian mountainside and mix them with arctic beeswax.
How do the ingredients work?
Boost Scalp Circulation & Detoxifies
Turmeric & Sage
Detoxify the scalp, improve blood flow, and create the right environment for growth.
Stimulate hair growth
Rosemary & Pumpkin Seed
Boost scalp circulation and promote growth. Pumpkin Seed Oil blocks DHT to help hair grow thicker.
Stop Scalp Irritation & Dandruff
Mountain Calendula & Peppermint
Calm irritation, reduce flakes, and cool itching for a balanced scalp.
Repair & Protect Damaged Hair
Argan Oil & Vitamin E
Repair split ends, strengthen strands, and protect from damage.
Hydrate & nourish dry scalp
Jojoba Oil & Squalane
Deeply hydrate and lock in moisture for lasting scalp balance.
Yes, when it works on the root cause, which is your scalp. Hyper Potent Hair Growth Serum supports hair thinning linked to stress, postpartum hair loss, perimenopause, and menopause. It helps most with early thinning and the early signs of shedding, like fine hair or noticing less hair at your part.
It works across all hair types, from straight to coily, because it focuses on scalp health and follicle activation rather than texture. Advanced hair loss may need a different approach, and our haircare for thinning hair covers broader concerns.
WHAT KEY INGREDIENTS SUPPORT HAIR GROWTH?
Hyper Potent Hair Growth Serum uses a short list of active ingredients that each do a real job:
Rosemary, turmeric, and sage: increase blood flow and detoxify your scalp
Calendula and peppermint: calm scalp inflammation and flakes
Argan oil and vitamin E: strengthen hair and repair damage
Jojoba and squalane: hydrate and support hair strength
Together, they help strengthen hair follicles and stimulate hair growth. Healthy follicles are where keratin production happens, and keratin is what your strands are made of.
WHAT IS THE BEST NATURAL HAIR GROWTH SERUM?
The best one is a formula your scalp can actually use. Look for a serum that is organic and free of fillers, so every drop works to promote hair growth.
Many top hair growth serums are mostly water, with trendy actives like hyaluronic acid, ginseng root extract, or red clover doing little for the roots. Some are primarily cosmetic and do not promote new hair growth at all.
Not all serums are equally effective. This organic hair growth serum skips the fillers and greasy residue, giving you healthier looking hair from the first use.
HOW DO I USE THE SERUM?
All our products are extremely potent. This means you just need a little amount per day.
Hyper Potent Hair Growth Serum 🌙☀️ Massage the Hair Growth Serum into your scalp before bed and in the morning.
DO I NEED TO CYCLE THE SERUM, OR CAN I USE IT LONG TERM?
You do not need to cycle it. This serum is made for steady, everyday use with no stopping and starting.
Apply the serum directly to a clean scalp morning and night, and gently massage it in. Over time, this helps maintain a balanced scalp microbiome and stronger hair. Consistency is what keeps your results going.
HOW LONG WILL ONE JAR LAST?
One jar is about a two-month supply with daily use. Because the formula is so concentrated, you only need a small amount each time.
Apply it once in the morning and once before bed. A little goes a long way, so one jar stretches further than you might expect.
WHAT RESULTS CAN I EXPECT FOR MY HAIR?
Serums can work, with patience and a healthy scalp. Your hair moves through a natural growth cycle of anagen, catagen, and telogen phases, so change takes time.
In just six weeks, 79% of users noticed visibly fuller hair, while 93% experienced improved scalp health. Our formula contains 8 of the top 10 ingredients identified in studies for promoting hair growth.
Many people spot baby hairs sooner than that, and deeper regrowth keeps filling in over the months that follow. Staying consistent is what supports blood circulation to the roots and real hair regrowth. You are covered by our 60-day money-back guarantee either way.
IS IT NORMAL TO SHED A LITTLE MORE WHEN I FIRST START?
A small uptick in shedding early on can be normal. As your growth phase resets, older strands make room for new baby hairs, and this usually settles within a few weeks.
Scalp sensitivity varies, and some people notice mild redness, discomfort, dryness, or buildup from active ingredients. A few simple tips help:
Apply a thin layer only, since the lightweight formula absorbs fast and will not clog pores
Patch test first if you have sensitive skin, a dry scalp, or an itchy scalp
Ease back if any irritation feels strong
This serum skips synthetic fragrance, which can trigger scalp irritation for some people.
CAN I USE THIS ALONGSIDE OTHER HAIR TREATMENTS?
For the best results, we recommend pairing it with our complete hair and scalp system rather than mixing it with other treatments. Combining actives can stress your scalp and make it harder to see what is working.
Minoxidil is an FDA-approved topical for hair regrowth and works by extending your growth phase, so it takes a different route than botanicals. If you want a natural alternative, this serum focuses on feeding your scalp instead.
If you are on a prescription treatment or under the care of a specialist, check with your doctor before combining products.
SHOULD I ALSO ADD THE ROSEMARY WATER?
You can, and the two work well together. The serum is your daily deep treatment that stays on the scalp to nourish and strengthen.
The rosemary water for hair is a light spray you add after showering to support scalp circulation. Used together, they help build hair density and better scalp health. If you only pick one, start with the serum for the most complete support.
WHY ARCTIC PLANTS?
Arctic plants need to survive arctic winters. They need to protect themselves from -30 degrees. The ripening window in the Arctic is short, but during this period they get sunlight 24/7 and the plants need to get all the nutrition to the blooms fast. Making them more potent than anything else on the planet.
Wild Nordic rosemary works the same way. Short summers and long, bright days push these plants to store more nutrients in every leaf, and that potency nourishes the scalp and helps improve hair thickness over time. See the rosemary oil benefits for skin for why this plant is so valued.
HOW DO YOU SOURCE RAW MATERIALS?
Many of our ingredients are plants that grow naturally on the Norwegian mountainside. These plants evolved to survive arctic winters and pack a punch! We source these plants from different regions in the Northern Hemisphere (mainly Northern Europe).
Other ingredients we source from high quality organic farms around Europe & Asia.
WHAT MAKES YOUR HAIRCARE FORMULAS SO SPECIAL?
Most haircare brands take shortcuts. We don’t. We’ve spent years sourcing rare Arctic botanicals and creating powerful, minimal formulas that deliver real results, fast. While conventional products are often 80% water and packed with fillers, every single ingredient in our system has a purpose. No fluff, no shortcuts, just nutrient-rich, highly concentrated formulas that reset your scalp and reactivate growth.
WHAT TYPE OF HAIR DOES IT WORK FOR?
Our 3-step Arctic Hair Growth System is designed to work on all hair types, from straight to coily, and everything in between. Because it focuses on scalp health, follicle activation, and deep nourishment, it delivers results regardless of texture or thickness.
Whether your hair is thinning, dry, brittle, or lacking vitality, our system helps reset, rebuild, and stimulate growth using resilient Arctic botanicals and clinically-backed ingredients.
No matter your hair type, you’ll experience stronger, healthier, and fuller-looking hair from the first use.
HOW ARE THE PRODUCTS MADE?
We naturally dry our flowers and plants at 22 degrees for multiple days. This keeps all the nutrients and let us make products of a much higher quality.
All products are handmade with minimum heat. Machines can't make products like these.
CAN TEENS AND KIDS USE THE HAIRCARE PRODUCTS?
Yes, absolutely they can, and they should. Hair issues like scalp irritation, dryness, and early hair thinning can start young, especially with hormonal shifts during puberty. Our formulas are gentle, natural, and free from harsh chemicals, making them safe for the whole family. Just like with skincare, we always recommend doing a small patch test first to check for any sensitivities, especially with little ones.
BETTER HAIR OR MONEY BACK
It's hard to change hair care habits, but we are so confident that you can do it with Frøya because of all the incredible benefits that it comes with. You won't think twice about a chemical-filled hair products after one use of Frøya. If for any reason you're not satisfied, simply let us know and we'll happily refund your purchase!
WHAT PAYMENT OPTIONS DO YOU OFFER?
You can pay with all credit cards, PayPal, Apple Pay, Shop Pay, Google Pay and more.
You can also pay in installments with Shop Pay.
DO YOU OFFER SUBSCRIPTION/AUTO-SHIP?
We offer subscriptions to products where the supply situation is stable so that we can be sure to ensure that we ship continuously every month. Sadly, it has often been the case that we sell out due to the products going viral.
When products are available for subscription you can subscribe to have the products shipped to you every month, every other month, or every 3 months with a 20% extra discount.
A minimum of two orders apply for auto-ship/subscriptions.
SHIPPING & DUTIES
US orders ship from our Florida warehouse and usually arrive in 3 to 5 days, with free shipping on orders over $40.
US, Canada & Mexico: from our warehouse in Florida (eWorld Fulfillment, 2260 118th Ave N, St. Petersburg, FL 33716). Delivery time 3-5 days.
EU, UK & Switzerland: from our warehouse in the Netherlands (Efulfilment Europe, Wittevrouwen 21, 1358 CD Almere). Delivery time 2-7 days. Shipping price $10-22.
Australia: from our warehouse in Sydney (Prestons Warehouse, Warehouse A, Kookaburra Logistics Estate, 2 Kookaburra Road North, Prestons NSW 2170). Delivery time 2-5 days.
Under the free shipping limit, cost is calculated at checkout. Taxes and fees are all paid except for Switzerland and Norway, where you may be subject to customs because we ship from the EU. You can read the full shipping policy for timing by country.
Trusted by 20,500+ customers
Customer Reviews
Overall rating: 4.5 / 5 from 106 reviews.
I was disappointed that the bottle seemed to be only half full upon arrival. And with my fine hair, it’s too oily to apply twice a day, so I use it sporadically. However, I adore the scent and natural ingredients and it makes my scalp healthy. Just need to dedicate myself to using it more regularly.
This stuff is a virtual miracle. I was on the edge of just covering my hair with a wig. ONE treatment with Hyper Potent Hair Growth Serum, and my hair is completely changed for the better. I was thrilled! It truly is a miracle!
Smells great but does make hair oily, so I apply at night and wash my hair the following morning if I am going out, otherwise I brush it and go on with my day. Love all the Froya products I have tried! The Skin system of scrub, Day & night balm is fabulous!
This product made my scalp and hair so oily and greasy, by day 3 of using, my scalp and hair smelled like I hadnt washed my hair in over a week. This is labeled as a serum, but its too oily
The addressed my concerns regarding the hair serum and offered solutions and listened to my feedback. I appreciated their help. I still have to try their suggestions. I will be in touch if I have additional questions. Thanks! Shannon
nearly doubled my fine hair in a few months! my sister and best friend both commented my hair was looking much fuller. NO other hair oil ive tried did much for my very fine delicate hair... in love w this. due to my hair type (easily weighed down by any oil) ps i only use 1-2x per week as a 4 hour mask before washing. ty froya!
It’s says to use twice a day but it makes your hair look greasy/oily. So how did you expect twice a day? In the morning before the shampoo? I’d love to use if I know what your plan was.
I have Celtic skin is very sensitive and doesn’t agree with many face moisturiser. I have been using the wrinkles balm at night and I am delighted with it. Absolutely no sensitivity at all. I also purchased the hair serum but I will use this soon and leave a review. I love the ethos’s of this brand and will definitely make it my new brand of skin and hair care.
i have fine, thinning hair and found this too be to greasy for my hair type. i would have to wash my hair everyday which is not healthy for my hair. at present i wash it every 2 to 3 days. would be great if they made a non greasy hair serum. i do like the other hair products.
Smells nice and feels nice but says to use twice a day and if makes tour hair oily. So using it consistently twice a day doesnt seem to be doable unless you wash your hair every day or wear it up during the day.
This product was only half full. Not happy with paying for such a small product to begin with, but to have it arrive and see It is only about half full is unacceptable.
It does smell nice, but I feel I won't be able to give an accurate opinion about it's effectiveness since there's only enough product for about 2 weeks!
* I was so excited to try this product, but saddened that it came in an aluminum container that wasn’t all the way full. I like the smell, but I believe that the instructions are for customers to leave it in their hair, but for people with fine hair trying to grow more, this product is way too greasy for me and other fine haired friends to do! I highly appreciate many of the ingredients, yet was sadly disappointed in the overall product.
I didn’t expect to deal with thinning hair at 32… but here I am.
I’ve always had thick hair, so when I started noticing thinning around my crown, I panicked. I blamed stress, bad sleep, hormones, you name it. Every shower felt like a crime scene. I kept switching products, hoping one would magically stop the fallout. None did.
Froya’s duo caught my eye because it felt honest. Clean ingredients, real reviews, and nothing over-the-top. The shampoo is super gentle and doesn't leave that squeaky, stripped feeling. The serum? Total game changer. Lightweight, herbal, calming.
After just 3 weeks, I’m seeing tiny new growth. My scalp isn’t as oily and irritated either. I finally feel like I’m doing something that supports my hair rather than fights it.
Years of coloring, styling, and then perimenopause left my hair a mess. It was brittle, thin, and completely lifeless. I was skeptical anything could undo that.
But Frøya’s Essentials Duo? It’s like my scalp finally found peace. The shampoo is rich and herbal, and the serum absorbs beautifully without residue. I’ve been consistent for about six weeks now, and my hair feels stronger. I don’t flinch when I brush it anymore.
This isn’t one of those hyped-up fixes. It’s a quiet, steady kind of transformation. And I’m here for it.
Frøya’s duo felt like it was made for people like me. People who want simple, effective, clean products. It took some time and consistent use, but I’ve noticed new growth around my hairline. My scalp doesn’t feel tight anymore. It’s gentle, but it works. And that’s exactly what I needed.
As a 28-year-old mom finishing college with a toddler at home, stress took a toll, and my hair became a mess...Postpartum shedding, itchy scalp, thinning at the crown...
Frøya’s Hair Growth Duo was the first thing that actually helped and I am so so grateful for them!!The shampoo is calming and clean, and the serum feels like a mini moment of self-care.
After a few weeks, I noticed less fallout and baby hairs coming in. Simple, natural, and finally something that works.
Hair loss hit me hard at 46. It wasn’t overnight, but little by little, I lost volume, shine, and that feeling of confidence.
What drew me to Frøya was the focus on the scalp. It just made sense. The shampoo calms everything down, no itching, no dryness. And the serum actually feels like it’s doing something right after you apply it.
Now? Less shedding. A fuller part. And a renewed sense of hope. I didn’t realize how much my hair affected how I saw myself. This helped more than I expected.
I'm 72. People assume women my age don’t care about their hair anymore. That we just accept thinning and dullness as part of the deal. But I never stopped caring. I just didn’t think there was much I could do.
Frøya surprised me. The products are clean, calming, and feel wonderful to use.
My daughter actually asked me what I was using. She said my hair looked softer and fuller. That’s the kind of compliment that sticks with you.
At first I just tried the shampoo, because I was skeptical. But I LOVED it. Now I’ve got the subscription. Never looking back. Wish they made a body lotion too!
We know our products are magic, but even magic has its limits. Use them daily for 60 days. No result? No worries! You get your money back. We know they're amazing, but hey, hair can be as unique as you are.