For Eczema & Psoriasis Skin

Not suppression. Restoration.

A different way to calm your skin
Your skin isn't failing. It's asking for something different.
DISCOVER THE NATURAL SOLUTION
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70%
Of long-term steroid users experience rebound flares upon stopping

If you've been using steroid cream for a while, you've probably noticed: the moment you stop, everything comes back. Sometimes worse than before.

That's not your imagination. Topical corticosteroids work by suppressing the immune response that causes inflammation. They're effective for acute flares. But they address the symptom, not the source.

With repeated use, the skin develops a dependency. You need more to get the same result. And when you stop, the inflammatory response rebounds, often more intensely than before.
~48mV
Healthy skin ~48mV
~35mV
Eczema skin ~35mV
~22mV
Long-term steroid use ~22mV
~15mV
Compromised barrier ~15mV
The Problem

The barrier breaks down. Measurably.

Long-term steroid use, particularly on the face, can thin the skin over time, reduce natural collagen production, and compromise the very barrier it was meant to protect.

Research published in the British Journal of Dermatology has documented skin atrophy, increased sensitivity, and impaired barrier function as side effects of extended topical steroid use.

Steroids were never designed to be a long-term solution. The skin barrier is where eczema and psoriasis begin. Repeatedly suppressing its response is not the same as rebuilding it.

How It Works

From nature to your skin.

Step by step.
01

The barrier is the beginning

The skin barrier, is where eczema and psoriasis originate. Eczema-prone skin is specifically deficient in ceramides and essential fatty acids, the building blocks of the lipid matrix that holds skin cells together. When this matrix breaks down, moisture escapes, irritants enter, and the immune system overreacts.
02

Steroids suppress. They don't restore.

Topical corticosteroids reduce inflammation by suppressing immune activity in the skin. For acute flares, that suppression brings real relief. But the underlying issue, a compromised barrier that can no longer regulate moisture, block irritants, or manage immune signals, remains. Dermatologists call the adaptation tachyphylaxis: the gradual reduction in effectiveness as the skin adjusts.
03

Chamomile calms without suppressing

German chamomile contains bisabolol, a compound shown in multiple studies to reduce skin inflammation at the cellular level, calming the immune triggers that drive eczema and psoriasis, without broadly suppressing the immune system. It works with the skin's own signalling, not against it.
04

Thistle replenishes what's missing

Thistle is rich in linoleic acid, the essential fatty acid that eczema-prone skin is specifically deficient in. Applying it topically directly supports the lipid layer of the skin barrier, the fatty matrix that holds skin cells together and keeps moisture locked in.
05

Beeswax seals the repair in

Beeswax creates a breathable, occlusive layer over the skin, sealing in moisture, blocking environmental irritants, and giving the barrier the protected conditions it needs to repair itself from underneath.

"Frøya is hands down the #1 skincare for mature women's skin"

"Frøya is the #1 skincare trend right now."

"Frøya is the #1 skincare trend right now."

"Frøya is the #1 skincare trend right now."

"In an industry dominated by synthetics, Frøya is revolutionizing skincare."

"In an industry dominated by synthetics, Frøya is revolutionizing skincare."

"In an industry dominated by synthetics, Frøya is revolutionizing skincare."

"Frøya has created a new standard with pure, natural ingredients."

"Frøya has created a new standard with pure, natural ingredients."

"Frøya has created a new standard with pure, natural ingredients."

"Revolutionising the shift to natural skincare."

"Revolutionising the shift to natural skincare."

"Revolutionising the shift to natural skincare."

"Clean, natural skincare that delivers fast results!"

"Clean, natural skincare that delivers fast results!"

"Clean, natural skincare that delivers fast results!"

"Clinical studies demonstrate the effectiveness of Frøya"

"Clinical studies demonstrate the effectiveness of Frøya"

"Clinical studies demonstrate the effectiveness of Frøya"

"Spoiler, it’s REALLY GOOD."

"Spoiler, it’s REALLY GOOD."

"Spoiler, it’s REALLY GOOD."

ELLE_Magazine_Logo.svg__PID:da434623-5545-4ff2-bad9-19c508d6dcb2

"Most talked-about beauty phenomenon going into 2025."

"Most talked-about beauty phenomenon going into 2025."

ABC_News_logo_2021.svg__PID:052b0f52-714b-4087-8d02-1192b2471b71

"Noticed a difference in less than 24 hours"

"Noticed a difference in less than 24 hours"

CBS review of Froya Organics.svg__PID:e10d54a1-896f-44b6-9773-609d3d2c076a

"Packs an extra punch when it comes to healing skin!"

"Packs an extra punch when it comes to healing skin!"

"This brand is taking off in the US"

"This brand is taking off in the US"

"This brand is taking off in the US"

Nordic Botanicals
Every ingredient chosen for what it gives to the system underneath.

German Chamomile

Cellular Calm
Contains bisabolol, shown in multiple studies to reduce skin inflammation at the cellular level. Calms the immune triggers that drive eczema and psoriasis without suppressing the immune system broadly or compromising the barrier.
A different mechanism than steroids, without the dependency.

Thistle

Barrier Repair
Rich in linoleic acid, the essential fatty acid that eczema-prone skin is specifically deficient in. Directly supports the lipid layer of the skin barrier, the fatty matrix that holds skin cells together and keeps moisture locked in.
Addresses the specific deficiency driving the breakdown.

Wild Beeswax

Occlusive Seal
Creates a breathable, occlusive layer over the skin. Seals in moisture, blocks environmental irritants, and gives the barrier the protected conditions it needs to repair itself from underneath.
Protection that lets healing happen underneath.
TOPICAL CORTICOSTEROIDS

Suppresses the flare.

Temporary relief only
Holds back inflammation without treating the cause.
Loses effectiveness over time
Skin adapts. You need more to get the same result.
Rebound when you stop
Inflammation returns — often worse than before.
Thins the skin long-term
Damages the very barrier it was meant to protect.
"Designed for short-term flares. Not long-term skin health."
FRØYA NORDIC BALM

Restores the barrier.

Calms without suppressing
Bisabolol quiets immune overactivity at the cellular level.
Rebuilds what's missing
Linoleic acid replenishes the lipid barrier from within.
Seals and protects
Beeswax creates the conditions for real repair underneath.
Safe for every age
No dependency. No withdrawal. No thinning.
"Works with your skin. Not against it."
Begin

Your skin was always trying to heal.

Give it the barrier it needs to do what it's been trying to do. Nordic botanicals. Nothing synthetic. Nothing diluted. Safe for all ages.

Discover the Nordic Balm

Women see visible results in 60 days. Full refund if you don't.

<p>NO water,
fillers or bs</p>

NO water,
fillers or bs

<p>Only cold-pressed oils</p>

Only cold-pressed oils

<p>NO HEATING
 OF OILS</p>

NO HEATING
 OF OILS

<p>no parabens/
paraffine</p>

no parabens/
paraffine

<p>100% natural/
No chemicals</p>

100% natural/
No chemicals

<p>NO PESTICIDES/
HERBICIDES</p>

NO PESTICIDES/
HERBICIDES

<p>NO HORMONE
DISRUPTORS</p>

NO HORMONE
DISRUPTORS

<p>NON <br>GMO</p>

NON
GMO

Customer Reviews

Overall rating: 4.8 / 5 from 34287 reviews.

Customer video review of Magic Wrinkle Eraser Night Balm

I consider myself a conscious consumer and when I wanted to try this I was conservative and just purchased the night balm. After a couple of weeks adoring that, I added to my collection, the day balm and the eye balm. I can honestly say that it is a rarity to love a product so much that you are scraping every last drop even when you have plenty in stock. That’s love.

Magic Wrinkle Eraser Night Balm

Customer photo review of The Complete System for Mature Women’s Skin

I’m 70 , so don’t expect miracles. I’m finding the day balm a little too bright. That aside my skin feels lovely and smooth , it’s not really been long enough to trail it properly.

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

I just started using my first order on May 15, 2026. The system is easy to use, feels great on my skin, and comes in recyclable glass jars which I love. I will not buy anything in plastic anymore!!! I did not give 5 stars because Im still giving the products time to do their work and to see the amazing results.

The Complete System for Mature Women’s Skin

Customer photo review of Instant Rosacea, Acne & Redness Stopper

My Skin is accepting the cream without irritation. After almost 2 weeks using it it’s not completely gone my redness and premenopausal acne and rosacea but I see clearly that it’s getting better.

Instant Rosacea, Acne & Redness Stopper

Customer video review of The Complete System for Mature Women’s Skin

I’m very pleased. I put aside eye cream, AM and PM face creams, and several serums to use only the 4 Froya products. My skin is smooth and glows. My under eye darkness is nearly gone.

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

I started using my products about 3 weeks ago. I couldn’t log on to document a before picture due to lack of internet service but I have noticed that my skin feels more hydrated and definitely soft to the touch. I’m hoping with continued use the finer lines will soften. The orangey balm does leave my skin looking dewy and slightly tanned and have had compliments on my skin. I love the fact the products are natural and am very happy with them. I would recommend to anyone with mature skin as I do feel my complexion looks better and more even.

The Complete System for Mature Women’s Skin

Customer video review of The Complete System for Mature Women’s Skin

I think my voice isn’t audible so what I wanted to say is that I love how much moisture it’s given my skin. I feel like my skin has a glow now, and much more plump than it was before. It’s verging on the oily side, but it hasn’t triggered any pimples or anything like that. If anything, I feel like my skin looks cleaner. But I still have massive blue bags under my eyes that are constantly apparent, and don’t seem to have budged.

The Complete System for Mature Women’s Skin

Customer photo review of Magic Wrinkle Eraser Night Balm

I use this brand for around 3 weeks now, and I absolutely love their products. My favourite is their night balm, in the morning you’ll wake up with such glow and softness, you won’t believe it! If you’re afraid of the day balm because of the colour, don’t be. As they say a little goes a long way, and it’ll blend in! I also got the redness and acne, and I can see improvement during these 3 weeks, though I love all the other balms so much, that I apply it too little🤭 My skin is incredibly sensitive, especially after I gave birth, but I can tell they work. I was privileged enough to be able to try more expensive products, but I can tell Nothing compares to Froya! Thanks a million! And will be back for more!

Magic Wrinkle Eraser Night Balm

Customer photo review of The Complete System for Mature Women’s Skin

I am 65yo and have abused my skin over the decades. Over the past 2yrs, I have tried to get myself back to normal. I’ve used just about everything. Froya (alone) didn’t really give me the results I was hoping for, however when I went back (after 60 days) to Rx Tretinoin (low dose), AND Froya (anti aging), it did make a difference. It’s difficult to find restorative & moisturizing in one after using Tretinoin but using both have really stepped up the game!

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

Just wanted to tell you how much I love your products! I’ve only been using them for about 10 days and I see a huge difference in my skin. Dark circles and red spots are almost invisible. Wrinkles aren’t as noticeable. I’m 53 and can’t believe the difference in my skin in such a short time I’ve had Botox, facials and fillers and nothing has looked this natural or good. Just wanted to say thank you!

The Complete System for Mature Women’s Skin

Customer photo review of Magic Wrinkle Eraser Night Balm

I just finished my first jar and am on my second. I use this at night. My skin feels and looks great. I detoxed my skin and I am never going back to synthetics with preservatives! Froya forever!

Magic Wrinkle Eraser Night Balm

Customer photo review of Hyper Potent Dark Circles & Bag Eye Balm

Wow, when you say potent you are not kidding . Okay so I used too much the 1st time and all the fluids pushed up into my upper eyelid. I actually looked like someone gave me a black eye. I had to drain the lymph lymphatic fluid from my eyes and I could actually feel it swishing away. It was so much. It's doing something and I will continue to use just in small doses moving forward. Not sure why but it is pulling up or out the dark circles and my eyes have more of a darker circle that has moved up to my upper eyelid. I'm going to trust the process and post more pictures at the end of the month because stuff is moving so hopefully that means it's healing my problem rather than camouflaging my under eye bags and dark circles.

Hyper Potent Dark Circles & Bag Eye Balm

Customer photo review of The Complete System for Mature Women’s Skin

I like the product and have been using for about 2 weeks. However, I’m unable to access the ritual document to keep track. That’s frustrating.

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

I purchased the complete set of products for mature skin. I have noticed in 60 days of use that the fine lines around my mouth and neck are diminished. My skin feels smoother and moisturized all day long. Just the tiniest amount goes a long way towards better skin and age lines. I’m sold! Best product I’ve ever used.

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

I’m 2weeks in, I do see a difference in skin tone but still hopeful my pores will get smaller and my forehead wrinkles will start to become less noticeable

The Complete System for Mature Women’s Skin

Customer photo review of Instant Rosacea, Acne & Redness Stopper

I LOVE my skin again!! I used to have wonderful skin and about 5 years ago and a constant search for a better healthier skin lotion, my skin became a mess - sunspots, rosacea, bacteria acne (for the first time ever). I ordered the redness balm on a midnight scroll. Received it and thought - ugh so thick. Ok I’ll give it a weekend and toss it to the growing graveyard of products that say they will work. BUT !! This balm not only worked - it got rid of my acne in 3 days!! I love using it every evening and have purchased the wrinkle cream and day glow as well. My skin feels 20 years younger. It’s so soft and smooth. I’m shocked and constantly keep touching it in disbelief. I have my good skin back and give infinite thanks to Froya. Amazing product!!

Instant Rosacea, Acne & Redness Stopper

Customer photo review of Anti-Age & Insane Glow Day Balm

This is the exact minute I turned 75. My skin has never looked this good. Started using your Day Balm and Night Balm about two months ago. Very happy!

Anti-Age & Insane Glow Day Balm

Customer photo review of Magic Revive & Glow Day Balm

At first I thought this website looked scammy, but I took a chance and ordered some products because I was looking for all natural, organic skincare. My products arrived in about a week. I love ALL of them. They are very potent and oily, so I had to learn how to apply them effectively. I pat on a small amount of the Glow Balm and let it absorb. Then I go in and smooth it over again. It gives my face a bit of color which I love. It can get too orange if you don't apply it right. I've been using my Froya products for over a month and my skin looks and feels great! No more synthetics for me!

Magic Revive & Glow Day Balm

Customer photo review of Magic Revive Hair & Scalp Shampoo

I never write negative reviews, however, in this case the review is actually about Froya Organics responsiveness, or lack thereof, to issues and not the products, which I love! Please see photos. I reached to support regarding a bottle of shampoo that had leaked out almost all of the shampoo. The packaging was soaked in shampoo and the shipping envelope interior was covered in shampoo. No response whatsoever. Pathetic.

Magic Revive Hair & Scalp Shampoo

Customer photo review of The Complete System for Mature Women’s Skin

Hi, So, I’m around a week and a half in, sleeping terribly due to my age (49 years young), but even still, this has made a significant difference! I love that the ingredients are natural, and that you don’t need to use much (so don’t be scared by the price, it will last a while!) Sorry about the photo, I hate selfies, and have never worked out how to do it correctly Lol! Bottom line?…I will be buying this again!

The Complete System for Mature Women’s Skin

Customer photo review of Anti-Age & Insane Glow Day Balm

I am only a week into using this and already the results are noticeable. I have barely made a dent in the product as well. A dab will definitely do you. I have been telling everyone who will listen to get a jar.

Anti-Age & Insane Glow Day Balm

Customer photo review of Ultra-Fast Relief Balm for Dry, Itchy Skin – For Body & Face

My baby had a terrible eczema spot on her stork bite - something known as myersons phenomenon - anyhow it would peel and heal then peel and heal over and over again and she would itch it raw. Nothing helped at all everything aggravated it more UNTIL this and now she finally has relief. It’s so much softer and less irritated. She barely touches it anymore. So thankful for this

Ultra-Fast Relief Balm for Dry, Itchy Skin – For Body & Face

Customer photo review of The Complete System for Mature Women’s Skin

I have spent thousands over the years on beauty products, beauty tools, AND Botox trying to keep my forehead wrinkles at bay. No matter what I’ve tried, my 11s (as seen in the before pics) are super pronounced. Even when I’m smiling, those 11s make me look angry and constant resting-b***h-face 🤦🏻‍♀️ I started using Froya in the spring of this year, and this is my face today. Smooth, no angry 11s, my skin is glowing, hydrated, and smooth. And ladies - I was due for Botox in June but I STILL haven’t gone because just look at my forehead now! For the first time in 10 years, I don’t feel like I need Botox. This isn’t just a gimmick product that went viral on social media but doesn’t actually work - the proof is in my forehead! Just look at it. LOVE this product! 💕

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

I took a before photo and planned to give it a month before taking another. I could already see a difference after 3 days, so I snapped a pic. These photos are exactly 72 hours apart. Same place, same lighting.

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

Only been using just over one week or a little more, finding my skin feels soft and smooth haven’t seen much of a change from my first photo to second but happy to keep using to see if i can see results in a few weeks xx

The Complete System for Mature Women’s Skin

Customer photo review of The Complete System for Mature Women’s Skin

Day 1 of Froya vs Day 5. I’m hooked. Glow is incredible, fine lines practically eliminated. Neck hydrated and smooth- noticeably less crepey! I’m totally hooked. My skin looks younger and flawless in less than a week. Can’t wait to see it at day 60. Trust me, add to cart and buy it now. This is 56 going on 40!!

The Complete System for Mature Women’s Skin

Customer photo review of Anti-Age & Insane Glow Day Balm

The pictures speak for themselves. Im in love with this moisturizer. Im 42 and this moisturizer definitely helped me look a few years younger. My skin looks less textured, and my aging spots have lighten up. I have less wrinkles. After a month of use, my skin has improved so much. If you're thinking about using this, definitely give it a try. Its affordable in my opinion and lasts a long time. I still have a full jar after a month of use.

Anti-Age & Insane Glow Day Balm

Customer photo review of The Complete System for Mature Women’s Skin

The pictures speak for themselves. Im in love with this moisturizer. Im 42 and this moisturizer definitely helped me look a few years younger. My skin looks less textured, and my aging spots have lighten up. I have less wrinkles. After a month of use, my skin has improved so much. If you're thinking about using this, definitely give it a try. Its affordable in my opinion and lasts a long time. I still have a full jar after a month of use.

The Complete System for Mature Women’s Skin

Customer photo review of Hyper Potent Dark Circles & Bag Eye Balm

All I can say is weirdly disappointed. I ordered the 'hyper potent eye bag' ointment which was rather expensive and this arrived in the mail. I'm not sure if they missed some ingredients or the batch was bad ?? But definitely not what was expected or what was paid for. I have sent an email to Froya regarding this. I had previously used the face ointment which was fine and I liked using every couple of days - it gave a nice glow - so I thought I'd try this one to use around the eyes but it has been a huge disappointment and to be honest it looks gross that I don't even want to try it or put it near my face/eyes.

Hyper Potent Dark Circles & Bag Eye Balm

Customer photo review of Ultra-Fast Relief Balm for Dry, Itchy Skin – For Body & Face

BUYER BEWARE- I ordered this eczema balm and was shocked to discover that the website listed almond oil only by its scientific name rather than plainly identifying it as almond oil. As someone with an almond allergy, that is a serious safety concern. Fortunately, when the product arrived, I carefully checked the ingredients label on the packaging and saw that it clearly listed almond oil. Because of that, I avoided what could have been a dangerous allergic reaction. After contacting customer service, Froya agreed to cancel my subscription and provide a return label, but this has been a completely unnecessary hassle. The company should be transparent and upfront about ingredients on its website, especially common allergens. If a key ingredient like almond oil is not clearly disclosed in plain language online, it makes me wonder what else is not being communicated clearly. Trust is essential when purchasing products that are applied to the skin, and this experience has left me with little confidence in the company.

Ultra-Fast Relief Balm for Dry, Itchy Skin – For Body & Face

Customer photo review of Instant Softening Hand Balm

I have tried using this Hand Balm for about 3 days. I have sensitive skin and unfortunately, my hands became quite itchy with tiny red bumps appearing, so, I've had to stop using it. I had high hopes for this balm. It is quite moisturising, but, it's not for me.

Instant Softening Hand Balm