Hei, it’s Line here again 🌿

Confession: life on the farm this week has been… intense.

Between Storm Amy (that tried to blow our brand-new lawn to Sweden 😅), a few last harvests from the garden, and cozy baking experiments that actually worked (zucchini bread, who knew?), I’ve been thinking a lot about balance.

And that feels fitting - because today, October 10th, is World Mental Health Day.
A day to raise awareness, share compassion, and remind ourselves (and each other) that taking care of our minds is just as vital as caring for our skin ❤️🩹

So in today’s letter, I wanted to share a few things close to my heart:
💛 What World Mental Health Day really means - and why it hits close to home.
💨 What happens when a storm visits a Norwegian farm (spoiler: the lawn had a rough weekend).
🌿 The deep connection between
stress, skin, and self-care.
🍞 And finally, the zucchini bread recipe that won my boyfriend over.

The heart behind World Mental Health Day 💛

This topic is deeply personal for me, as I’m sure it is for many of you.
I’ve seen loved ones in close family fall out of work because of mental health challenges. I’ve watched friends wake up to a darkness that makes it hard to move.
And a few years ago, when my mom became seriously ill, I too reached a breaking point.
I was signed off work with acute stress and exhaustion. Thankfully, my leave was short - and my mom recovered - but that period changed everything for me and my family. It taught us how easily we forget to care for ourselves while caring for everyone else.
Someone once told me something I’ve never forgotten:
Imagine borrowing something from a friend - a dress, a book,
a garden tool.
You’d handle it carefully, wouldn’t you? Because it’s borrowed.
You want to return it in good condition, maybe even better than you received it.
Now imagine the thing you’ve borrowed… is your body.
We only get this one - this heart, this skin, this mind - for a while.
And it’s ours to take care of while we’re here.
The anti-aging industry loves to sell the illusion of eternal youth. But the truth is, we will age - and that’s something to be grateful for. Every year, every wrinkle, every laugh line is proof that we’ve lived 💖

Now imagine the thing you’ve borrowed… is your body.
We only get this one - this heart, this skin, this mind - for a while.
And it’s ours to take care of while we’re here.
The anti-aging industry loves to sell the illusion of eternal youth. But the truth is, we will age - and that’s something to be grateful for. Every year, every wrinkle, every laugh line is proof that we’ve lived 💖

What truly matters is how we age - inside and out.

When we nurture our mental health, lower our stress, sleep well, and feed both skin and soul with care, we age differently. More gently.
More gracefully.
It’s not about chasing youth, it’s about protecting peace.
That’s what we believe in at Frøya: supporting your body’s natural balance, helping you age like a fine wine - calm, grounded, and glowing.
If you are curious about the Frøya Saga, you can read all about it here.
Whether it’s through a moment of stillness, a comforting ritual, or a nourishing balm made to support natural, graceful aging - not fight it.
Because mental health & skincare aren’t separate.
They’re part of the same gentle promise: to take care of what’s been entrusted to us.

Storm Amy &
a lawn on the run 💨

And speaking of being grateful: nature gave us quite a reminder of that this week.
Storm Amy, said to be the strongest in 25 years, swept across Norway with full force ⛈️

Many lost power, roofs, and even homes. No lives were lost, thank God, but my heart goes out to every family who was hit hard.

We were lucky.
The wind shook our little farm too,
but the only real casualty here…
Was our brand-new lawn.

After a sleepless, stormy night, my man shouted at 6 am:

“Line! You have to come see this!”
Our brand-new lawn - the one we just rolled out two weeks ago - had been peeled off like potato skins and blown straight across the field 😂

By noon, we were rolling the same grass for the second time (and saving whatever pieces the storm hadn’t claimed).
Down the hill, a neighbor’s old barn had lost its roof entirely, and the fire department was securing the area.
That sight made everything else - our lawn, our pots, our chaos - feel small.

That sight made everything else - our lawn, our pots, our chaos - feel small.
Later that evening, I got a call from my parents - worried after hearing that a camper nearby had been destroyed.
I drove out to check theirs, and thankfully, it stood unharmed. Still, I couldn’t stop thinking about everyone who wasn’t so lucky.

So yes, this week brought perspective, and a humbling reminder that control is an illusion. Sometimes, all you can do is roll with it (literally 😅).

When stress shows up on your skin

Since this week is about mental health, I can’t help but think about something I see every day at Frøya: the deep link between our minds, our skin, and how we treat ourselves.

When stress builds up, cortisol levels rise, breaking down collagen, weakening your skin barrier, and triggering dryness, redness, or breakouts.

And when your skin feels off, it can chip away at your confidence too.
That’s the cycle: stress hurts your skin, and your skin stress hurts your spirit.
But here’s the hopeful part - rituals can break the cycle. Even something as small as massaging in a balm, or breathing in the scent of Lavender and Rosehip, can tell your body: it’s safe to slow down 💆♀️
Those micro-moments of care remind us we’re worthy of gentleness, inside and out.

It’s no coincidence that the Arctic botanicals in Frøya’s products - Lavender to calm, Calendula to heal, Sea Buckthorn to strengthen - were chosen not just for science, but for their soothing energy.

They pull us back to nature, away from screens and noise, and that reconnection is often the medicine the mind needs most.
Because Frøya isn’t just skincare.
It’s a circle of women sharing rituals, sisterhood, resilience, and support.
And on this World Mental Health Day,
I want to remind you: we’re here not only for your skin, but for you 💛

Protecting your energy, especially in darker months🌙

Speaking of darkness: we in the North are about to enter the season of long nights and short days.
Winter depression is a very real thing here, when sunlight disappears before you’ve even had lunch.
When I worked as a journalist, it often felt like misery followed me everywhere - and in a way, it did. I was surrounded by bad news all day.
But over time, I learned something important: you can stay informed and still protect your energy.

This week, I shared a quiet reminder on Instagram — about protecting your energy when life feels like a storm.
Maybe it’ll help you find your calm to 🌿

Do you have your own ways to protect your energy while staying connected to the world?
I’d love to hear them - hit reply and tell me. I read every message. 💌

🍞 Recipe of the week: Zucchini bread magic

Before the storm hit, I managed to harvest what’s likely the last of this year’s vegetables.

The zucchini crop was my unexpected hero, and this week, I turned it into a warm, soft, slightly sweet zucchini bread.

Topped with Greek yogurt, honey, and dried cornflower petals from the garden, it’s comfort in a slice.

You’ll find the full recipe at the end of this letter. Trust me - it’s simple, fast, and dangerously good.

💌 Before you go… 💌

Before I wrap up, I just want to say thank you for all the heartfelt messages I received after last week’s letter, the one where I shared about the time my mom was seriously ill.

I had tears in my eyes reading your replies. So many of you shared your own stories - of parents, siblings, or friends who’ve faced illness and recovery - and it reminded me once again how deeply connected we all are.

I’d truly love to hear from you this week too. Did this letter make you smile, reflect, or maybe even feel a little less alone?
Do you have your own ways of finding calm when life (or the weather!) gets turbulent?
I read every single reply (yes, really 💛), and your words always mean so much to me.
If you want, you can even rate this week’s letter with an emoji:
✨ Loved it - please write more like this
😊 Warm & cozy - a lovely read
🤔 Interesting - but I’d love to hear more about [your topic suggestion]
Whichever you choose, thank you for reading, for being part of this circle, and for letting me share a little piece of life here from our (still slightly windblown) Norwegian farm.

With love,
Line 🌸
The heart of Frøya

Recipe for moist & wholesome zucchini bread 🍞

Soft, slightly sweet, and nourishing - perfect as breakfast, a snack, or a cozy afternoon treat.

The zucchini keeps it beautifully moist, and the flavor is gently spiced, like a lighter, fresher version of banana bread.

Ingredients (1 small loaf, about 6 slices):
2 eggs
2 tbsp honey or maple syrup
2 tbsp olive oil or melted butter
1½ dl (⅔ cup) whole grain flour, oat flour, or spelt flour
½ tsp baking powder
½ tsp baking soda
½ tsp cinnamon (optional)
1½ dl (⅔ cup) grated zucchini (squeeze out a little moisture, but not all)
A pinch of salt
(optional) a small handful of chopped nuts or raisins

Method:
1. Preheat oven to 180 °C / 350 °F.
2. Grate the zucchini and gently squeeze out excess liquid with your hands or a clean cloth (don’t overdo it — a bit of moisture keeps the bread soft).
3. Whisk eggs, honey, and oil together in a bowl for 1–2 minutes until the mixture looks pale and slightly frothy — light and airy.
4. Mix the dry ingredients (flour, baking powder, baking soda, cinnamon, salt) in another bowl.
5. Combine: Pour the dry ingredients into the wet mixture, then fold in the grated zucchini and any nuts or raisins. Don’t overmix — just stir until everything is evenly combined.
6. Pour the batter into a small loaf tin lined with baking paper.
7. Bake for about 30–35 minutes, or until a toothpick comes out clean.
8. Cool in the tin for 10 minutes before transferring to a rack.

Tips:
- Delicious with a bit of butter, nut butter, or Greek yogurt and honey on top.
- Keeps moist for several days — store in an airtight container in the fridge